The Winsby Approach™ begins with customer research; the voice of the customer is the only voice that is relevant.Winsby finds out exactly what the customer considers important for your products and services. This message is used consistently in every contact with customers—from responding to initial sales inquiries to invoicing.Winsby provides ways to contact customers and potential customers to reinforce this message, generates leads for the sales force using the message, places articles in the media to tout the message. Measurements are established to define the effectiveness of the program continually. The employees are trained to ensure that the marketing message is integrated into every part of the business.

The results have been dramatic.With the Winsby Approach™, manufacturers with difficulty filling one shift have expanded to two within a few months. Distributors, who have struggled for several years at a revenue plateau, have doubled their sales within one year. And businesses serving consumers have doubled and tripled their sales. In every case, marketing budgets were reduced while both revenues and profits increased.