Jeff Schweppe, President, Schweppe & Sons

"We sell kitchen products and equipment through salesmen and in a retail store. We also design and install commercial kitchens."

"I think they're great. I have a complicated business and was in the habit of talking about it in ways that seemed to complicate it even more. Winsby has simplified our message. They keep things short, simple, straightforward and easy for our customers to understand."

"That's why I'm still with them. They have a wealth of knowledge about how to make improvements.

• Through their efforts, the store has improved. The stocking, the merchandising and the appearance have all improved dramatically.
• They were able to drive margins up 4 or 5 percentage points just in our walk-in retail store business.
• Employee productivity and morale have also improved, and a lot of it is due to Winsby.
• The customers are happier.
• My understanding of the types of people we need to hire has changed. I didn't have the ability to pick the right types of people to hire. I was always hiring the same type, which was not the best fit for my company.
• Winsby really does help us take action and get results. They're even helping me interview new salespeople."

"The results of the survey. They said that you think you know what your customers want, but let's find out what they really want. I didn't think there was anything they could tell me. They said that they'd prove to me that I didn't really know the customer. It's a hard lesson to learn. But I learned what we needed to do.

"Management thought that we were perceived in the marketplace as having high prices. Winsby surveyed our customers and found that we were perceived as having high knowledge. We were giving out too many discounts. Our prices were too low, compared to some of our competitors. They surveyed our competitors' customers, too."

"So we had to change the perceptions. They worked with our sales force in weekly meetings, we stopped discounting merchandise and standardized our prices. As a result, our margins increased. I can easily justify Winsby in dollars and cents."

"A lot of marketing companies tell you this is what you need to do. I don't need more work. I'm already wearing a lot of hats. Winsby does the outbound calling and the media relations—we've been written up five or six times in a short amount of time. I'd had trouble running the sales staff in the direction I wanted them to go. Winsby got everyone saying the same message, put together a brochure talking to the customer."

"Winsby has done a lot to change things. We've had consultants in here before and they tell you what to do. Winsby shows you how to do it.