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Focus Online

Review and build SEO, revamp your website, engage on social media,build your online reputation, develop and post videos, identify website visitors

How does it work? Here’s the process.

Revamp Your Website


Design
Your website needs to be organized, so visitors can quickly reach the information they are searching for. The average session on a website Google organic search isĀ 53 seconds. For someone directly going to your website, the average session is 1 minute and 50 seconds. Those are average numbers. You need to make it easy to find what they need.

Content
Because most visitors aren’t staying long to read what you have posted, it must be easy to grasp quickly the information they need. It’s important to organize the content so that visitors can obtain details within seconds, but there must be a significant amount of content to convince Google that your website a good place to go. These are two very different objectives, and we know how to accomplish both.

Programming
Your site must be optimized for mobile use, or it will be punished in Google’s rankings. It’s also essential that it’s programmed to load quickly. We take all of these factors into account when we’re looking at your website for improvements.

Review and Build SEO


Keywords
We’ll analyze your site and your business to identify keywords that will work well with existing content and keywords that your competitors are focused on.

Content
We’ll review content throughout your site and add words and phrases that will augment existing content to enhance SEO. We’ll also develop content to target specific keywords and push your ranking higher in searches.

Search results
We’ll log beginning search results for selected keywords and monitor your rankings as we enhance the site with content.

Reports
We’ll provide a monthly report to show the continual progress we are making.


Engage on Social Media


Establish account
If you don’t have accounts, we will create them. We’ll make sure the images are professional looking and reflect your company’s culture.

Relevant posts
The most important part of social media is to engage your followers. Posts must be in a regular pattern and must be relevant. The reasons someone would follow your company are to learn, to be entertained, or to be able to reference a thought leader. Whatever the approach, there must be a commitment to consistency and quality for it to work. We develop posts, obtain approval, and make sure they are completed on time.

Build Your Online Reputation


Obtain reviews
You’ll send us emails for your customers that purchased in the last 30 days each month, and we’ll ask them to rate your company. For positive responses, we’ll ask them if they would approve an online post. All responses will be sent to designated employees at your company.

Monitor online listings
There are over 300 online listings for companies. We will monitor them for you to make sure the information about your business is correct—address, phone number, online reviews, hours, products and services. We’ve seen instances where competitors will change your information if your listing isn’t monitored. Our service makes sure any changes are authorized.



Develop and Post Videos


Develop videos
We have a group of talented videographers to craft scripts, then shoot, edit, and add voiceovers and music to tell your story. You prefer animated videos? No problem. We have cartoonists who are amazing. They can develop new characters or animate ones you already have. Let’s brainstorm some ideas!

Post videos
We’ll open accounts for your online videos to maximize your exposure. For some searches, Google prefers videos and gives them preference in rankings. We can position your videos to rise to the top for those keyword searches. There are even ways to add revenues from your YouTube videos!

Identify Website Visitors


Tag your website
We can tag your website with a program that monitors visitors, so you’ll know exactly who is coming to your website and which pages they are visiting. You will receive emails whenever a frequent visitor returns. Research shows if you call someone within five minutes of visiting your website, they are 100 times more likely to purchase than if you call them an hour later. But you need to know right when they are visiting!

Add form fills to your website
We find that adding form fills to website pages increases the chances of a visitor actually filling one out. Most people won’t go to the trouble of trying to find a form fill on your website, then clicking through to fill it out. And they won’t call with a question, either. But if it’s conveniently located on a page when they have a question, they are much more likely to ask. We will add form fills onto relevant pages in your website as a service to your visitors.

Send emails through your web tagging program
When you have a program that distributes emails tied to your web tagging program, you are much more likely to be able to identify website visitors. You will see the engagement of the email recipients immediately after sending out an email, with notifications of visitors. Calling visitors to see what you can help them with is an important part of the lead process. We can also load any bounced emails into our calling program to find out the correct email address for anyone who has an email that isn’t being delivered.

If a visitor isn’t on your email list, we can call the company to find out who would be the correct contact for your products and services and add them to your list.


  APPROVE


You will approve each step of the process, and we’ll make any adjustments needed. Details for your input are provided in the descriptions above detailing the process for examples of tasks we’ll be completing.



Weekly phone calls and updates

We provide weekly updates via email and set up a call weekly or biweekly to review projects and strategies. It’s important that anyone involved in approvals is participating to assure quick turnaround times. We send out a conference line and a screen share link, so it’s easy to walk through everything that needs to be reviewed.


  GROW & MEASURE


Once everything is up and running, you’ll see improvements in how frequently your customers are purchasing, and new customers will be added. Through the key metrics reports you will know exactly what the impact is to your business.



Monthly reports

Our monthly reports provide details on exactly what the results were for the previous month and what the trends are for the past few months. It’s a quick check to make sure everything is going in the right direction—up!