The basic foundation of any business is its list of customers and prospects. More than 20% of the workforce changes jobs every year by moving to another company or through a promotion. Maintaining a current list of contacts is a critical component of increasing your sales.

Through Winsby’s list management programs, we continuously verify contact information for your customers and prospects. Accurate lists provide essential information for developing contact programs and managing sales efforts.

Process
1. Identify Prospects
First, we develop a master list by combining your customer list with prospect lists. Sources for prospects include: former customers, publicly available purchasing lists (e.g., UCC-1), trade show attendees and exhibitors, subscribers to trade publications, association membership lists, Web site searches. These lists are identified, obtained and combined, then duplicates are removed.

2. Verify Contact Information
Once the master list has been created from various sources, we verify information by calling each available phone number to gather contact information. This information includes: names of decision makers for your products and services, their phone numbers, faxes and emails, company address, phone, fax, and specific needs that are relevant for your products and services.

3. Add Relevant Data
Purchasing, sales and credit information can be added to basic contact data to help identify appropriate targets for your products and services.

4. Manage Contact Targets
We develop contact programs to maintain your prospect list continuously. These programs include regular mailings, faxes, emails and calls. If you have a Customer Relationship Management (CRM) system, we exchange updates periodically so our systems are synchronized. If not, we can help you establish a CRM system.

5. Build Prospect List
We increase your prospect list by adding new contacts, customers and prospects from additions to existing lists and from new sources.

6. Create Target Sales List
Winsby can create target prospect lists, based upon industry, geography and preferences for products and services, tailored to specific offers or territories.