What is most important to your customers in selecting a company that provides your products and services? How do they rank and weight these characteristics? What types of offers will they respond to? What kinds of marketing efforts are most effective? How do they define 'great service' each type of service that you offer? What do they consider a reasonable price? What's too much or too little? What's a good name for your new product? All these questions are easy to answer-we just ask your customers and potential customers. The type of research required depends on what sort of information is needed

Surveys

1. Identify target market. for quantitative research.
2. Write and design a telephone survey, which includes questions that ask your customers to express their preferences within a range and to quantify preferences, relative to each other.
3. Determine the number of respondents required and complete surveys.
4. Provide a detailed report with findings and recommendations.

Focus Groups

1. Identify target market for qualitative research.
2. Write and design discussion questions.
3. Determine number of focus groups required and conduct them.
4. Provide a detailed report with findings and recommendations.

Interviews

1. Identify target respondents for in-depth questions.
2. Write and design interview questions.
3. Determine the number of respondents required and complete interviews.
4. Provide a detailed report with findings and recommendations.