A trade show presents the perfect opportunity to meet potential customers who are serious about finding a source for some product or service that your company is offering. They have shown up at the trade show. They are walking around searching for a vendor. And when they stop at your booth, they are serious about finding a company to provide the product or service they need. Are you doing everything possible to obtain their business? Winsby helps with each step of the process.

Attract potential customers

• Booth appearance and message should present your offerings at a glance in an appealing way.
• Smells can attract attention, too.
• Position salespeople in aisles and encourage visitors to enter your booth.
• Initiate conversations with everyone. If you aren't familiar with their company, ask. Let them know about your company's capabilities.
• Do not sit down or talk on the phone in your booth.
• If a customer needs to talk in depth, make an appointment for lunch, cocktails, dinner.

Qualify the lead

• Get their business card and swipe their show card.
• Obtain information about their business.
• Rate the lead for future action.

Follow up

• Call the hot leads.
• Mail to hot and warm leads.
• Add general leads to a mailing list.