Videos are key to a successful online presence
An online presence is critical to the success of your business, and videos are an essential component of an online presence. With over 40,000 searches on Google every second, 2.32 billion active monthly users on Facebook, 1 billion active monthly users on Instagram, 326 million monthly Twitter users, and 530 million profiles on LinkedIn, there are a lot of ways and a lot of people to put your brand, products, and story in front of.
The question becomes, what is the best way to present your message to all those people in a way that is engaging, helpful, and valuable to them? This is where videos come in, because they are an easy way to tell a story quickly. You can't reach everyone by phone or by email, but you can come a lot closer to casting a wide net by posting videos that provide information about your products and services on YouTube and your website.
Videos are effective
Videos can work magic for your sales funnel. In fact, potential customers are 64% more likely to purchase from you if they've seen a video of your product or service online. 83% of businesses say that having an explainer video of their offerings on their website homepage is effective at increasing sales, while 95% of people say they watch explainer videos to learn more about a product or service before they purchase.
On the marketing department side of things, 76% of marketers say that having videos either on their website or on YouTube has increased website traffic and boosted sales. Additionally, 80% of marketers reported that videos boosted the amount of time that each user remained on their website. This statistic is important, because the longer people stay on your website, the better it is for search engine optimization (SEO) and Google rankings.
Why videos are effective
Videos allow you to present your products, services, and stories in a format that is easily consumed and often more entertaining than reading a brochure or article. The reason is simple: the average person's senses are more stimulated by visual content than by written. With videos you can present a real life image of what is going on at your company. You create a window for customers or potential customers to see what your business is all about and make them feel like they are seeing behind the scenes.
In other words, videos create a visual experience for your customers. In doing so, they help you build brand recognition, turn prospects into customers, and develop brand loyalty.
You need videos as part of your marketing strategy
Videos are fast becoming the preferred mode of advertising for businesses in almost every industry. YouTube is now the most popular form of social media marketing worldwide, with users viewing over 1 billion hours of video each day on the platform. And they aren't alone. Facebook videos are viewed over 8 billion times per day, and Snapchat users watch 10 billion videos every day.
On social media, videos attract more engagement, more interaction, and more results than any other type of post. On your website, videos not only explain your product and service offerings, but show them in action. As a result, people remain on your website longer, helping your Google ranking and increasing the likelihood of their purchasing your products and services.
At Winsby, we work with you to develop videos that showcase your products, and tell your story.
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