Think of a website as your storefront on the internet. It is the first impression your prospective customers have of your business. You want it to be a high quality website to attract your target audience and convert leads. An effective site is one that is clear, functional, easy to navigate, and well organized. If yours lacks these qualities, you need to consider hiring professional website development services.
How to increase website effectiveness
Even if your website looks good, there are always ways that it can be improved to work more effectively for your business. Here are five ways professional website development services can make your website better.
1. Ensure it is mobile friendly
Your website should automatically change its interface to fit phone screens and other smart devices while maintaining a coherent, neat format and organization. Having a mobile friendly website will greatly improve user experience and your search engine ranking.
2. Change the design layout
At a glance, your website should look well organized. Important information should be easy to see and understand. Most people stay an average of less than a minute on any given site. For that reason, you need to have an attractive and simple layout to capture their attention.
3. Reduce page load time
The time it takes when you click on a link to when the content appears on the screen is the page load time. Two seconds is the acceptable load time, but under one second is ideal. Your target audience will be discouraged from visiting your site if your pages take too long to load. Having an excessive number of images and videos will increase the load time, so consider keeping them at a minimum and removing the unnecessary ones.
4. Optimize Google rankings
To improve the SEO for your website, you have to publish relevant, useful, and interesting content using the appropriate keywords that most visitors search for. Your web content should also be updated regularly. Top quality, professional website development service providers will have all the right tools for SEO. They know what to include on your website to improve it and to drive traffic there.
5. Add compelling Calls to Action (CTAs)
Your website helps build your brand and sell your services or products, making it crucial to have strong and compelling CTAs throughout. They will enable your target audience to connect to your business. A strong CTA increases conversions.
We'll help you optimize your website
With our help, you can ensure you have an optimized website to grow your business. Our professional web designers are dedicated to revamping websites. Contact Winsby today at 312-870-5656 to enjoy the best in class Chicago website development services.