Your website content determines where it will appear in search engines, like Google, Bing and Yahoo. Google is the most popular one, and their rules often change. There are two primary drivers that help boost your rankings: inbound links to your site and the presence of keywords throughout your site. Here are some helpful tools to increase both.
1. Ask customers and suppliers to link to your site
If there are businesses that refer your products and services to their customers, ask them to link to your website online. Make sure you’re listed on all of your suppliers’ sites—those are inbound links. Post customer comments on your site, link to their sites, and ask them to link to yours.
2. List your business in all the local referral sites
Check to see if your business is listed in all the local referral sites, because each one provides a link to your site, and each inbound link helps your SEO. There are many sites with business listings that will provide an easy way to gain inbound links.
3. Set up social media sites
If you haven’t set up social media sites, do it! Each one provides an inbound link to your site. Make sure you’re listed in Facebook, Google+, Twitter, LinkedIn , YouTube, Instagram, and Pinterest.
4. Add Best Practices to your site
You know your businesses, and you can provide a lot of advice to others on the best ways to manage all the things they come to you for. Add some helpful advice onto your website. It establishes you as the authority in the business—you’re the expert, you can let others know what the best ways to do anything you’re involved with. Your employees know what the most common problems are and how to prevent them, or solve them. Ask someone in each department to write up one, then put the best one in charge of gathering them monthly. More relevant content results in higher search engine placement.
5. Review your site
Look through your website as though you are visiting for the first time. Is it easy to find information? Find out through your web tracking program where visitors are going. Then, make sure those pages are loaded with your top keywords. Google Analytics shows the pages they’re visiting but not much more. If you need help adding inbound links, listing your business in local sites, setting up social media, adding best practices, or implementing a web tracking program that gives details on visitors, contact us today!
Improving SEO on your website with new content can help grow your business. Follow these tips to improve your ranking and show up more often in popular searches.
Post new content frequently
Popular search engines use web crawlers to scan the internet for new content and pages. Now, the entire internet can be scanned in 24 hours, so improvements you make on your website will show up quickly. The results of these scans are indexed and then ranked. While the various formulas for how search engines rank web pages are unknown, it has been noted that the more often you update your website with new, high quality content, the more often your website’s rankings will improve.
Keep in mind that more content alone is not the key to success in SEO. The quality of the material is also considered. In fact, filling your web pages with low quality content stuffed with keywords will probably have a negative impact on your rankings.
Use the right keywords
Improving your SEO starts and ends with keywords. Knowing which keywords to include on your website is vital to gaining an edge in rankings. While you may be inclined to use every word imaginable when populating keywords, this can actually work against you. In fact, most search engines will penalize your website if you overuse keywords or try to include too many.
To find keyword relevant to your business, there are a number of third party programs that allow you to see how people are searching for your products or services. You can also check the keyword rankings in Google AdWords. Google will rank searches by volume and show the cost of those keywords if you were to purchase advertising. The frequency and cost of a particular keyword give you reliable insight on what impact including it in your website’s copy will have on your SEO.
To access Google AdWords keyword planner, visit https://adwords.google.com/home/tools/keyword-planner/. While a form of payment is necessary to sign up for an account, there is no charge to use the planner. Once your account is verified, you can enter keywords to see metrics and forecasts on how well they will perform. You will also be provided a list of terms related to your business and the frequency they are searched for by users.
Google is the most widely used search engine in the world. Their rankings have a significant impact on how websites are written and designed in every industry. While Google does not share its ranking processes, it’s a fact that when websites are updated frequently their position in searches improves.
Focus on adding articles or blog posts that can benefit to your readers. If you allow your audience to engage with your posts, their responses will also count as updates that will be indexed by Google.
Do you need help improving your search engine rankings?
Web Video Statistics
By 2019, it’s estimated that videos will account for 80% of all Internet traffic. Companies that post online videos are typically seeing a 41% increase in web traffic. With large returns for a minimal investment, it’s a great time to make the leap into video. Follow these tips to maximize the return on your video investment.
Quality over Everything Else
While you may save time and money by shooting directly from a camera phone and uploading the video to your website, consider that poorly shot videos often have the opposite effect of high quality footage. Framing, lighting, and sound all have an impact on the end product. If your footage is shaky, or your sound is not clear, viewers are likely to stop watching and leave your website as a result of having a poor impression of the video.
To create a professional video that impresses, hire an expert. From operating the camera to ensuring proper lighting, producing a video involves a combination of several highly technical fields. The difference between a professionally shot video and amateur footage is obvious to almost anyone. Today’s highly savvy business consumers are used to watching quality content and will judge your company poorly if your video appears to be poorly made.
Don’t Sell, Solve Problems!
While it may seem counterintuitive to create a commercial that doesn’t actually sell your product or service, it’s more important that you solve your customers’ problems. The days of writing a catchy headline above a long list of specifications and calling it an advertisement are dead. The same is true in a video.
For maximum impact, your video needs to tell a story. Whether you relate the narrative of a customer who has succeeded because of your products or services, or you highlight the problems that they solve, organize the video into a beginning, middle, and end. Tell the story. Also, keep it short and to the point. Most viewers will click away from a video after one minute, so keep yours concise.
Don’t Take Yourself Too Seriously
Everyone knows when they are being pitched. Study after study proves that traditional advertising methods are less effective than ever, especially when it comes to videos. As millennial, Generation X, and Generation Y workers advance into positions of responsibility, advertising will continue to evolve from the techniques that were effective just ten years ago.
When creating web content for your company, keep your audience engaged by making the video interesting and fun. Not every online video has to be funny or groundbreaking to succeed, but sticking to a safe format is a sure way to risk that it won’t be remembered. Work with your production team to find ways for your video to have the most impact and reach the widest audience.
Don’t Forget about SEO
Once you have a completed video that you’re satisfied with, don’t just post it to the web and call it a day. In order for people to see your video and find it in searches, you’ll need to optimize your content for search engines.
SEO lets search engines know how relevant your content is to specific search terms. Anticipating search phrases that customers will use to find your products and services is the key to success with SEO. Be sure to use the same techniques on your video that you would use on any web page to guarantee higher search results and more page views.
Need help with your next video? Call Winsby today!
Making a good first impression starts on your home page. Customers should not only have a clear idea of what your business does, but their experience should be user friendly and seamless. Here are five things that should be on the home page of every website.
1. Relevant Images
Nothing is more confusing to a web visitor than images that do not represent what your business does. Using stock images taken from the Internet is acceptable, but make sure they relate to the products and services you offer.
2. Contact Information and Company Description
While it seems like a no brainer, many business websites do not include contact information on the homepage. While a full contact page should be included in every website, include a button or quick link to this information prominently on your home page. Additionally, include a brief description of what your company does, so that your customers know they are in the right place.
3. Email Signup Box
Allow users to sign up for more information with a button on the home page that connects them to your signup page. Offer special deals to make it more enticing, and be sure to add any addresses collected into your email marketing list.
4. Clear Navigation with Working Links
Want your visitors to run for the hills when they visit your site? Then don’t worry about having a navigation bar with working links. If you want visitors to stick around for a while and find out about all of your products and services, make sure navigation through your site is simple and does not result in frustrating errors. Also, try to limit your home page to one page so that customers do not have to endlessly scroll to access your information.
5. Featured Products
While you don’t want to overload your customers with too much information, displaying specials and your most popular items on your home page is a great way to keep them coming back. Keep this list up to date so customers know you actively engage your website, and allow them to click on the products to learn more. This strategy will also help with search engine optimization to drive new visitors to your site.
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