5 Reasons to Expand Your Email Distribution List

Are you thinking about whether you should start building an email distribution list for your company? The potential benefits of having an email list are too many (and too great) to ignore. In this blog, we will go over the top five reasons you should start building an email distribution list now.

1. You can send your message directly to your customers and prospects.
There are over 4 billion email users worldwide, and 91% are checking their email inbox at least once a day. These numbers should give you an idea of why building an email distribution list is a no-brainer for your business. When you write an email, it is sent right to your target audience's inbox, so they can't help but see your sales messages. Your business essentially gets a direct line into your customers' and prospects' offices.

2. You can stay top of mind for potential customers.
Did you know that between 70% and 96% of users who leave your website never return? If you add them to your email distribution list, however, you have a better chance of turning prospects into customers by keeping your business fresh in their minds. Emails allow you to do that by sending them special offers, engaging posts they find useful, announcements, and generally just information to remind potential customers about what you offer.

3. Emails build trust.
Sending emails to your target customers fosters a strong bond between you and them. When your prospective customers read your emails, they see them in the privacy of their inbox. It is not a message that the broader population can see on a giant banner or through a social media feed. It is a more personal way of communicating. Because email distribution lists make your prospective customers feel like they are a part of a private conversation, they are more likely to engage with your emails and explore what you are offering.

4. You own your email distribution list.
The best part about email marketing is that you have total control over your email list and what you send to it. For example, you can have thousands of followers on Facebook, Twitter, or LinkedIn, but you have no influence over whether (or when) a social media platform's policies may change and derail your marketing efforts. One of the most important advantages of creating an email list is that the list is all yours.

5. You will make more money.
Imagine that each of your website users is a lead. Does it not make sense to request their contact information, so you can follow up with them? Since they are on your website, you know they are already interested in what you have to say and what you have to offer. This also means that they are much more likely to convert into customers. Since the average ROI on email marketing is 4400% (or $44 for every $1 spent!), you can be sure that your email marketing campaign (if done correctly) will produce phenomenal results. One of the goals of your website should be encouraging people to sign up and join your email distribution list.

If you are looking for an expert in email distribution list building and in developing and sending emails, we would love for you to consider Winsby Inc. Call us at 312-870-5656 or fill out an online form to talk to one of our email marketing specialists today.