Best
Practices

How to build and expand your sales funnel

At Winsby, we are always looking for ways to grow businesses by expanding existing markets and penetrating new ones to keep your sales funnel growing. Our experience in the industry has given us the answers to many common problems that surround frustrations with email marketing, key metrics to monitor for growth, SEO, websites, customer satisfaction surveys, lead generation, list building—anything that is key to identifying and converting prospects.

Achieve your marketing goals

Whether you're new to marketing or seeking a fresh approach to engage prospects, our tips and best practices can help you attain your goals. Maybe you've just started a new email marketing campaign and you're not sure how often to contact your customers or what the best ways are to obtain and verify emails. Or you might be interested in finding out how your business could benefit from customer satisfaction surveys, and what are the key questions to ask. Our best practices are designed to give you answers to help drive your growth.

Insights on automated marketing, analytics, market research, online reputation management, or social media management are just some of the topics we cover. Have your online rankings dropped due to poor SEO? Are you exhibiting at a trade show and don't know where to start when designing materials and banners? Our blog is the perfect resource to help you get you where you need to go.

The fundamentals of growing your business

The fundamentals for successful Internet marketing are everywhere. A quick Google search can turn up hundreds of pages willing to tell you the basic strategies to employ to help drive your business. Yes, you should have a social media presence. Yes, you need to manage that presence constantly and engage with your customers. Of course, email marketing is a good idea. But the real winners in Internet marketing are those who take the time to learn how all the details work to achieve the best results.

How often should you send emails? What kind of content is most engaging on social media? How do you handle or remove poor reviews online? The answers to these questions aren't found in most blog posts that cover the basics of successful marketing for your business. In fact, most online resources will regurgitate information from other online sources, never knowing if it's actually true.

We know what works

At Winsby, we have seen firsthand what works and what doesn't. We don't make recommendations based on guesses or assumptions. Our tips and best practices are guided by our expertise in email marketing, analytics, customer satisfaction surveys, search engine optimization, list verification, company materials, and online reputation management.