Keeping your website updated and current is important for several reasons. The first is that you don’t want your customers and potential customers to read out of date information about your company or product offerings. The second reason is that regularly adding new content to your website is great for SEO (search engine optimization). Why […]
Read MoreNo matter what industry you’re in or how big your company is, the primary key to success is understanding your market, your target customers, and your competitors. The way you gain this understanding is through market research. But you don’t have to do it on your own. For businesses in our area, there are market […]
Read MoreUsing data to enhance your marketing We talk a lot about analytics around here, but what does that really mean? In a nutshell, analytics is about finding patterns in data and then using that data to grow your business
Read MoreAre you thinking about whether you should start building an email distribution list for your company? The potential benefits of having an email list are too many (and too great) to ignore. In this blog, we will go over the top five reasons you should start building an email distribution list now. 1. You can […]
Read MoreWhether you want to optimize your lead generation efforts or need an expanded creative team, selecting the right marketing consultant is a great way to get the help you need. But with so many options available, how do you know which is the best marketing consultant for your needs? Once you have put together a […]
Read MoreFor B2B businesses, long term customer relationships are built on trust, consistency, and shared success. When a customer becomes inactive or steps away, it is rarely the result of a single moment. More often, it reflects a gradual disconnect between evolving customer needs and the experience they receive from you.
Read MoreB2B local SEO is a key strategy for businesses who want to expand their online presence and reach new customers in their geographic area. With tough online competition and constantly changing rules for ranking on Google, understanding the correct techniques to improve search results is critical for success.
Read MoreYour B2B email strategy is only as strong as the email lists behind it. Even the most well written campaigns will struggle if your email distribution list is outdated, inaccurate, or filled with the wrong contacts. In addition to your messaging, timing, and creative, list quality determines whether your emails are delivered, opened, or ignored.
Read MoreCustomer feedback is one of the strongest tools that B2B companies can use to strengthen and improve retention. In the industrial, distribution, and service provider industries, losing even one long term customer can have a noticeable impact on revenue.
Read MoreAs a heavy equipment dealer, you want to go after all the business that you can. The problem is that you don’t have unlimited resources, so you have to be careful about which prospects you target and which ones you don’t.
Read MoreConsistently looking at business metrics is crucial for running a successful equipment dealership. You can’t know what’s working, what’s not working, and what you can do to improve if you don’t view and analyze your numbers on a regular basis. There are several key analytics that are most important for equipment dealers.
Read MoreImproving business retention is critical for the long term health and success of your company. It involves keeping clients and customers loyal to your business, ensuring they continue to purchase from you and rely on your products and services instead of going to the competition.
Read MoreConsistently finding new customers is essential for the health and success of your company. You have to connect your products or services with people who want or need them. But the question is, where can you find these new prospects and customers?
Read MoreWhat is the best way to present your message to all those people in a way that is engaging, helpful, and valuable to them? This is where videos come in, because they are an easy way to tell a story quickly. You can’t reach everyone by phone or by email, but you can come a lot closer to casting a wide net by posting videos that provide information about your products and services.
Read MoreAI has been taking the marketing world by storm. Companies of all types and sizes have started using it for email copywriting, content writing, website copy, and more. With its fast proliferation, a debate has arisen as to whether or not AI content writing is a good development or a bad development.
Read MoreYour website is the face of your business. It’s often the first interaction potential customers have with your company and will shape their first impression. It’s where people go who want to learn more about what you do and the products and services you offer.
Read MoreThe best way to improve your equipment dealership is to understand what you are currently doing great, what you are doing okay, and what areas currently need a change. Customer satisfaction phone surveys help you see what your customers think about your services and products, and how well you provide them.
Read MoreCustomer satisfaction surveys are a powerful tool that every business can have at their disposal. They allow you to monitor your company’s performance and catch issues early on, helping you ultimately boost your customer retention and purchase frequency.
Read MoreMarket research helps you understand what messaging will resonate most with your customers and prospects. Using the message that communicates what your customers think is most important about your product or service ensures that they will pay attention to the message.
Read MoreMany businesses think that the way to be successful is to reach as many people as possible with their sales and marketing messaging. The problem with this approach is that you only have a finite number of resources to connect with prospects and potential customers. So you can’t reach everyone, and if you try, you’ll be wasting time and money.
Read MorePurchase frequency is a crucial metric to consider when evaluating the behavior of your current customers and your marketing efforts. It tracks the number of times a customer buys products or services from a company within a given period. There is no such thing as a “one-size-fits-all” number for purchase frequency, but generally, higher is better.
Read MoreEmails are a crucial part of equipment dealer marketing. They are an extremely effective way to put your brand, your products, and your services in front of customers consistently. The benefits of email are that they remind people of what you offer and encourage them to purchase from you.
Read MoreNo business can survive without a steady flow of new opportunities coming through the door. This fact holds true for equipment dealers and distributors in every other industry. In most regions there a lot of options for contractors and construction business owners when it comes to new equipment, parts, service, and rentals.
Read MoreThe goals of marketing for equipment dealers are to achieve revenue growth by connecting with more customers, to increase retention, and to boost how often customers purchase. But in order to achieve these goals effectively, dealers need to sell what their customers are looking to buy.
Read MoreGrowing your B2B email list is a crucial piece of successful lead generation. Over 200 billion emails are shared worldwide every day. What that means is that your potential customers will most likely be using email to receive and send information, and there is a large opportunity to turn email into an effective lead generation tool.
Read MoreYou always want to maximize the impact of sending emails to your customers, because it takes a lot of time and planning to put them together for distribution. We put together three key strategies that you can implement to increase your open rates.
Read MoreSometimes, in an effort to target new customers, small businesses will tend to ignore their existing customer base. Unfortunately, they often don’t have adequate resources to run several marketing campaigns, some targeted to their current customers and others targeted to new prospects. Here’s how you can overcome that challenge.
Read MoreEmail distribution remains one of the most powerful marketing tools at your disposal. It’s an extremely cost effective way to get your products, services, and overall brand in front of as many customers and potential customers as possible.
Read MoreB2B emails are crucial for businesses that sell to other businesses. Communicating through emails keeps your products in front of your customers, reminds them what you offer, and increases how often your customers purchase. For example, at Winsby, our clients’ customers who receive emails purchase 2-3 times more often than those who don’t.
Read MoreIf email distribution is not at the front and center of your marketing strategy, then it should be. It has the potential to deliver a massive return on investment, turn prospects into customers, and encourage current customers to purchase more and more often from you.
Read MoreMarketing seems simple: you’re just spreading the word about your company, right? That doesn’t take much skill, right? Wrong and wrong. Marketing requires more than just putting together an email or writing an ad. Marketing is a nuanced, multifaceted process that can overwhelm even the most successful business operators. Here are the basics your business needs.
Read MoreDo you know why your customers work with you? Do you know what it is about your products, services, or processes that draw them to you and keep them coming back? Without recognizing the reasons that customers choose you and continue choosing you, then you won’t understand how to best position your company and expand your customer base.
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