How to Build Your B2B Email List

Building your B2B email list is a crucial piece of successful lead generation. Over 200 billion emails are shared worldwide every day. If you consider the number of internet users, on average each one handles between 100 and 200 emails daily. What that means is that your potential customers will most likely be using email to receive and send information, and there is a large opportunity to turn email into an effective lead generation tool.

A high quality list of emails and a successful email sending strategy will allow you to move leads through your sales funnel, garner trust for your brand, and establish your company as the go to expert in your industry. Once you manage to convert your leads into customers, the email list will give you a direct communication channel to encourage and increase purchases, along with the sale of additional products.

Components of a quality B2B email list

Make a relevant offer

You must provide users with an attractive offer so that they give you their contact information. You need to think about your ideal client, what problem they’re trying to solve, and tell them how your product or service is their solution. Whether it’s through your website, social media ads, or other channels, you need to create unique content that is professional, attractive, and delivers value to your visitors. This type of content will increase the likelihood that they will subscribe to your email list. These are some of the tools you can use:

• Ebooks
• Manuals
• Whitepapers
• Webinars
• Podcasts
• Infographics
• Free certifications

Use an effective call to action

The call to action is essential to get the user to subscribe or enter the information that will feed your email list. There are different formats to achieve user action, but they all need to be compelling. Focus on the value the lead will gain by signing up, and make sure your call to action is short and sweet. Test out different alternatives, and evaluate which one gives you the best results.

Put multiple channels to work

You need to test out and determine the best strategies for capturing your particular types of leads. On your website you can use banners, pop-ups, and form fills. You can write a blog post, then invite them to learn more on the topic by downloading a free ebook. And you should also use social media posts and paid ads that encourage people to give you their contact information and grow your B2B email list.

Another method is calling, which is still an extremely effective way of identifying decision makers at companies. Find businesses that are similar to your current customers, and call to find out who the decision maker is for the type of products and services that you offer. Ask them if they would like to receive information about what you offer, including exclusive specials and promotions.

Trust the experts!

If you want assistance in creating your B2B email list, we are ready to support you. Our list building strategies are tried, tested, and proven across a wide variety of industries. Let us provide you with a customized solution that will boost your business and your profitability.