The 4 Reasons to Hire an Email Marketing Agency in Chicago

Email marketing is one of the most powerful tools for lead generation & conversion. It’s a means of communication that all internet users have access to and nearly everyone uses for both business and personal communication. For B2B companies, email is an excellent opportunity to call attention to your products, build customer relationships, and convert new sales.

However, few businesses take advantage of this tool’s B2B marketing potential. That’s why if you want to gain a competitive advantage from email marketing, the wisest thing to do is to hire the services of a specialized top-of-the-line agency.

What are the advantages of hiring an email marketing agency in Chicago?

1. You have someone proactively getting your emails out on time with features your customers are interested in

The benefit of having a digital marketing agency specializing in email is that you can apply different strategies to attract, convert, and retain your current and potential customers. An agency will also ensure your emails are sent out consistently and on schedule. The first step is to capture the attention of users and turn them into regulars of your brand.

To do this, the specialized agency will design email campaigns that keep the reader’s attention and help them recognize your brand. By providing valuable information and products and building brand recognition, you will gain authority over your target audience in your industry, and you will be able to better influence their purchase decisions.

After the initial purchase, a good email marketing agency will develop strategies to cultivate brand loyalty and expose the customer to different products, encouraging repeat buying and long term profitability. They can also help you develop special email offers that will catch your customers’ attention and keep them coming back.

2. A process of building quality lists will be part of your strategy

An email marketing agency has the knowledge and expertise to know how to segment your email list, group similar customers together, and then craft emails specifically for those groups. Doing so increases the effectiveness of your emails and makes customers more likely to purchase. Having high quality email lists means that your marketing budget will go much further and you’ll see a greater ROI.

3. Content that is relevant to your customers will assure them that your business understands theirs

Just like your website, content is the king of email marketing. Specialized email marketing agencies will help you define the type of material you will share with users, depending on your activity and industry. They will then design and program professional looking emails that will captivate your audience and help turn them into paying clients.

4. Customers on your email list purchase 2 to 3 times more often than those that are not on your list

Customers on your email list purchase more frequently. The average ROI on an email campaign is 4400% or $44 for every $1 spent. The catch is that you need to consistently send out high quality emails to your audience with features they are interested in. When done right and handled by an email marketing agency, your emails can produce fantastic results.

Rely on the Experts!

If you want to gain a competitive advantage over your competition, then email marketing is the way to do it. And working with an experienced agency is your best option. That way you can focus on your business and products and have the experts put those products in front of the right people.