phone 312-305-1970 email info@winsbyinc.com

how to win back lost B2B customers

How to Prevent Lost Customers and Strengthen Relationships

For B2B businesses, long term customer relationships are built on trust, consistency, and shared success. When a customer becomes inactive or steps away, it is rarely the result of a single moment. More often, it reflects a gradual disconnect between evolving customer needs and the experience they receive from you.

Understanding why your customers disengage and what motivates them to return is essential for organizations focused on sustainable growth. Recognizing at risk customers and keeping them from leaving is about rebuilding confidence and proving your continued worth to them.

Why B2B businesses lose customers over time

B2B customers typically do not leave out of nowhere. In most cases, warning signs appear well before the relationship ends. Engagement slows. Communication becomes less frequent. Projects stall or stop altogether. The key is identifying at risk customers before they become lost customers. When businesses detect these signals early, they can adjust their approach, address concerns, and reinforce the value they offer.

Common reasons customers start pulling back from a company can include:

  • Shifts in business priorities or budgets
  • Changes in leadership or internal teams
  • A lack of proactive communication
  • Misalignment between expectations and delivered value
  • Issues that were never fully resolved

None of these reasons happen overnight. They develop gradually, which means there is often time to respond to and fix them.

What at risk customers look like

There are several indications that you need to be on the lookout for in order to recognize who your at risk customers are and take action to prevent them from becoming lost customers. Some common warning signs include:

  1. Reduced responsiveness to emails or calls
  2. Declining usage of services or products
  3. Fewer repeat purchases or renewals
  4. Minimal engagement with updates or shared resources

These behaviors often signal hesitation, not outright rejection. Spotting them early gives you the opportunity to reconnect with your customers in a meaningful way.

Shifting the focus from recovery to prevention

Winning back customers should not start after they leave. The most effective retention strategies focus on prevention, not recovery. Businesses have to maintain consistent communication, reinforce all the ways that they help customers be more successful, and make it easy for those customers to continuously see their value. Instead of reacting to inactivity, proactive teams ask:

  • Are we still solving the right problems for this customer?
  • Have their needs changed since we started working with them?
  • Are we clearly communicating progress, results, and next steps?

These types of questions will strengthen relationships before they reach a breaking point.

Implement customer satisfaction surveys

Customer satisfaction surveys are one of the most effective ways to identify at risk customers before disengagement turns into loss. They give customers a direct, structured way to share how they feel about their experience, what is working well, and where gaps may exist.

Rather than relying on assumptions or waiting for issues to escalate, surveys provide real feedback from the people you are trying to retain. When done consistently, they help surface early warning signs that are not always visible through sales data or metrics alone.

Surveys can help you:

  • Identify declining satisfaction before customers stop responding
  • Understand where expectations are not being met
  • Uncover service, communication, or process issues early
  • Give customers a voice and show that their feedback matters

The key is using survey feedback as a signal, not a scorecard. Customer satisfaction are about recognizing patterns, understanding customer needs as they evolve, and taking proactive steps to keep relationships strong. When businesses act on survey insights and close the loop with customers, they reduce the likelihood of them becoming disengaged in the first place.

Do you want to start recognizing at risk customers before they become lost customers? Contact Winsby to learn about our satisfaction surveys today!

Categories

CUSTOMER RETENTION
CUSTOMER SATISFACTION SURVEYS
EMAIL MARKETING
EQUIPMENT DEALER MARKETING
KEY METRICS
Key Metrics Reports
LEAD GENERATION
LIST EXPANSION
MARKET RESEARCH
MARKETING FOR MANUFACTURERS
MARKETING STRATEGY
ONLINE PRESENCE
REPUTATION MANAGEMENT
SEO
SOCIAL MEDIA
WEBSITES

Ask a Question

How Surveys Increase Customer Retention 2 scaled 1.jpg

How Surveys Help Increase Customer Retention for B2B Businesses

Customer feedback is one of the strongest tools that B2B companies can use to strengthen and improve retention. In the industrial, distribution, and service provider industries, losing even one long term customer can have a noticeable impact on revenue. Regularly conducting surveys with customers gives you clear insights into how people feel about your products and services and where changes are needed. These surveys also help you spot issues early, so you can follow up with them if they have any issues and solve these problems before you start losing business. That quick response shows that you care, builds trust, and keeps relationships strong.

How surveys improve customer retention

Customer satisfaction involves every part of your operation; sales, delivery, communication, and overall support. Surveys show you how well your team is meeting expectations across all these different areas. They highlight where service falls short and give you a roadmap for making the entire customer experience better. When you consistently gather this information, you can make informed decisions and take effective actions that support long term relationships. Here are the primary ways that surveys help increase customer retention:

1. Spotting at risk accounts early

Conducting customer satisfaction surveys reveals changes in how people feel about your company. If scores drop or comments signal dissatisfaction, you can reach out before that person considers switching to a competitor. Tracking this feedback and acting on it makes it easier to prioritize follow up and customer support.

2. Improving service quality

Survey results help measure your performance in key service areas like response time, technical knowledge, and product quality. They show you clearly what is working and what isn’t. Using this feedback to make improvements strengthens your reliability and will increase customer retention.

3. Making data driven decisions

Customer satisfaction surveys remove the guesswork. For example, if multiple customers regularly mention issues with delays, you know that you have to review and improve your delivery process. Making changes based on actual data and feedback maximizes customer retention and reinforces partnerships.

Turning customer responses into action

Surveys are only valuable if you use the information that they provide. You should share the results internally with all relevant teams, review common trends, and take immediate steps to improve the shortcomings or issues that they highlight. For example, if multiple customers are saying that they want better communication about their shipments, you can adopt improved tracking tools. When there are problems with communication or lack of, you can conduct training to ensure your team is regularly reaching out to customers and keeping them informed.

Visibly and quickly fixing challenges that your customers are facing not only increases retention, it also significantly increases loyalty. Someone who was on the verge of leaving you for the competition often becomes one of your strongest supporters when you respond to their complaints quickly. All you have to do is listen and act with urgency.

Using surveys to promote growth

Customer satisfaction surveys give you clear, actionable information that helps maximize retention, strengthen relationships, and support long term revenue growth. To produce these types of results, you need to:

  1. Conduct surveys on a regular schedule
  2. Use an outside source for the surveys most customers give a third party more honest feedback than they will provide to one of your employees (except in New York City where everyone just says it!)
  3. Complete surveys by phone to increase the response rate, which is much lower with email surveys
  4. Share results with anyone who may be involved with customers
  5. Refresh survey questions as your business changes

At Winsby, we use a tried and proven process for customer satisfaction surveys. We notify you immediately of negative comments and negative scores. We also have an online review page for all of our clients that pushes their scores and comments to it automatically, showing real reviews from real customers. If you want to start effectively gathering and acting on feedback to make your business better, then contact our team today to get started.

Contact Us now

Categories

CUSTOMER RETENTION
CUSTOMER SATISFACTION SURVEYS
EMAIL MARKETING
EQUIPMENT DEALER MARKETING
KEY METRICS
Key Metrics Reports
LEAD GENERATION
LIST EXPANSION
MARKET RESEARCH
MARKETING FOR MANUFACTURERS
MARKETING STRATEGY
ONLINE PRESENCE
REPUTATION MANAGEMENT
SEO
SOCIAL MEDIA
WEBSITES

css benefits bp

What Can Customer Satisfaction Surveys do for Your Business

Customer satisfaction surveys are a great way to measure customer happiness and loyalty. By conducting regular surveys, you can identify areas where your business needs to improve. You can also track the progress of your efforts to improve customer satisfaction over time. Here we will discuss the benefits of customer satisfaction surveys for businesses.

What are Customer Satisfaction Surveys?

Customer satisfaction surveys are a tool that businesses use to measure customer happiness. The surveys ask customers about their level of satisfaction with various aspects of the company, such as product quality, customer service, and value for money. Conducting regular surveys is a great way to track the progress of your business over time.

They can help you identify areas where you need to make improvements and see how your efforts to improve customer satisfaction are paying off. By conducting our business consulting company, Winsby Inc, you will have the ability to survey your customers and make changes to improve customer satisfaction.

How Can Customer Satisfaction Surveys Help You?
Grow Your Business 

Customer satisfaction surveys can help you grow your business in several ways:

  1. They can help you identify areas where your business needs to improve. If you know that customers are unhappy with a particular aspect of your business, you can take steps to improve it.
  2. A customer satisfaction survey can help you track the progress of your efforts to improve customer satisfaction over time. This data can show potential investors or lenders that your business is committed to improving the customer experience.
  3. Happy customers are more likely to recommend your company to others, which can help you attract new customers.
Improve Your Products or Services

A customer satisfaction survey can also be used to improve your products or services. By asking customers for their feedback, you can identify areas where your business could make improvements. This data can be used to make changes to your product offerings or how you deliver your services. As a result, your business will be able to better meet your customers’ needs and improve its overall performance.

Build Customer Loyalty

By regularly conducting customer satisfaction surveys, you can also develop customer loyalty. Loyal customers are more likely to continue doing business with you, even if they have other options available. If you are struggling with customer retention, you can contact our team of business consultants at Winsby Inc to help you improve your customer loyalty. 

Provide Valuable Employee Feedback

In addition to providing valuable feedback about your business, customer satisfaction surveys can also give you valuable feedback about your employees. By asking customers about their interactions with your employees, you can identify areas where they need more training or support. In addition, this data can be used by a business consulting company to improve the way you manage and motivate your workforce.

Customer satisfaction surveys are a valuable tool for businesses of all sizes. However, if you are unsure how to effectively conduct a customer satisfaction survey, you can use a business consulting company. At Winsby Inc, we have helped numerous clients reach business goals that they thought were unobtainable through thorough customer satisfaction surveys. So contact us today, and let’s work together to improve your business!

Contact Winsby Today
How Winsby Does Surveys

Categories

CUSTOMER RETENTION
CUSTOMER SATISFACTION SURVEYS
EMAIL MARKETING
EQUIPMENT DEALER MARKETING
KEY METRICS
Key Metrics Reports
LEAD GENERATION
LIST EXPANSION
MARKET RESEARCH
MARKETING FOR MANUFACTURERS
MARKETING STRATEGY
ONLINE PRESENCE
REPUTATION MANAGEMENT
SEO
SOCIAL MEDIA
WEBSITES

CSS Dealers

Why Equipment Dealers Should Conduct Customer Satisfaction Phone Surveys

The best way to improve your heavy equipment dealership is to understand what you are currently doing great, what you are doing okay, and what areas currently need a change. Customer satisfaction phone surveys help you see what your customers think about your services and products, and how well you provide them. They give you insights on how customers perceive your business and what areas or departments could do better.

How phone surveys improve heavy equipment service

  • Increase customer retention by 30% – 40%
  • Identify problems fast
  • Show your customers that you care

If you’re thinking about whether your dealership should conduct customer satisfaction phone surveys, all you need to do is look at the numbers. Customer retention rates are about 30% to 40% higher for dealers that do regular surveys compared to those who don’t. The reason is that those dealers can improve every part of their business, from heavy equipment service to sales to rentals to parts, because they find out what is wrong and can react quickly.

Phone surveys allow your company to identify problem areas and issues before your customers take their business elsewhere. If people have a consistent issue with your services or process, most will just leave without saying anything. However, if a third party calls and asks them if anything is wrong, they provide honest feedback.

Why do surveys over the phone?

The best type of customer satisfaction surveys are phone surveys, because they typically provide a better sample. At Winsby, our team will usually reach a customer over the phone on every third call. And then once we are talking to them, about 97% agree to take the phone survey. This rate is much better than responses for email surveys, for which a good response is 2% of recipients. The other benefit of phone surveys is that they are interactive; your customers can fully explain any issues and the caller can ask follow up questions. For email surveys, we really aren’t sure whether they even read the questions!

Another best practice is to use a third party to handle the surveys rather than someone from your dealership. The reason is that most customers are more honest with an outside person and will be more comfortable explaining problems to them instead of an in house employee or someone they have worked with before.

How phone surveys work

The first step your equipment dealership needs to take is to develop a calling script. Ask relevant questions covering when your customers care about and what is most important in your business. Key areas for dealers are typically heavy equipment service capabilities and availability, parts turnaround time, rental equipment availability, and new machine inventory.

After creating your script, you need to call a target number of customers each month. Record all the responses and follow up on any negative responses immediately. The final step is to inform relevant departments of any issues, so they can start fixing them.

What’s the benefit for your dealership?

Customer satisfaction phone surveys make it possible to improve every aspect of your business, from heavy equipment service to parts to rentals to sales. They help you understand what your customers think about you and your processes. The information you gain will allow you to fix problems fast and prevent any negative word of mouth or posting online reviews.

If you can solve the issues fast, then any unhappy customers become some of your most loyal ones moving forward simply because you showed that you care about them.

Contact Our Team to Start Conducting Phone Surveys Today!

Categories

CUSTOMER RETENTION
CUSTOMER SATISFACTION SURVEYS
EMAIL MARKETING
EQUIPMENT DEALER MARKETING
KEY METRICS
Key Metrics Reports
LEAD GENERATION
LIST EXPANSION
MARKET RESEARCH
MARKETING FOR MANUFACTURERS
MARKETING STRATEGY
ONLINE PRESENCE
REPUTATION MANAGEMENT
SEO
SOCIAL MEDIA
WEBSITES

CSS Construction

Customer Satisfaction Surveys for Heavy Equipment Dealers

Customer satisfaction surveys are a key part of a heavy equipment dealer’s business. Conducting surveys regularly with your customers increases retention by 30% on average. A negative response to a survey for a heavy equipment dealer results in an alert, indicating an unhappy customer. Contacting that customer and solving whatever problems they have with a parts, service, rental or equipment purchase will transform the customer from someone ready to leave and take their business to a competitor to a loyal, grateful customer.

In this post we’ll review the basics of customer satisfaction surveys and why they are important for construction equipment dealers, so you can see how to implement them for your business.

Why improving equipment dealer customer retention is important

Customer satisfaction surveys help you retain your existing customers. And that’s great because acquiring a new customer is typically about 5-25 times costlier than keeping an existing one. Plus, retained customers purchase more often and spend more than your more recently acquired ones. This fact is true for almost every business, but it’s especially true for equipment dealers.

For construction equipment dealers, the revenue a customer generates dramatically increases when they go from year two to year three of working with a dealer. Customers purchase 2.9 times more equipment, 9.1 times more rentals, 4.1 times more services, and 5.6 times more parts in the third year. Similar numbers hold true for a wide variety of industries. As little as a 5% increase in customer retention can skyrocket your revenue by 25%-95%.

How customer satisfaction surveys increase retention

Heavy equipment dealer customer surveys help you pinpoint where issues or gaps in your processes are. They let you look behind the curtain into what your customers are thinking and see where they are having any problems with your products, sales process, after sales support, or any other part of your dealer business.

Once you learn about a problem, you can move quickly to solve it before the customer leaves you for another dealer. In fact, customer satisfaction surveys work so well for heavy equipment dealers that we typically see 30% higher retention rates for dealers that conduct regular surveys compared to those who don’t. We also see a return on investment in excess of 1,000x for these surveys, because they result in a higher retention for your current customers and more transactions.

The best way to complete customer surveys for equipment dealers

If your dealership is planning on conducting customer satisfaction surveys, then the best way to do them is over phone. Our team typically will reach a customer on every third call, and once we’re talking to them, 97% of customers agree to take the survey. That’s compared to a response rate of less than 2% for email surveys. Plus, phone surveys are far more interactive, because the caller can ask follow up questions or for clarification, if necessary.

The way to start is to develop a calling script that touches on the things that are most important to your customers. Think about parts availability, quality of equipment service, how easy your team is to reach when a customer is in a pinch, and your equipment availability and sales process. After writing a script, you need to call a target number of customers each month, record all responses, and follow up with any negative responses as quickly as possible. Once you start conducting surveys regularly, you can inform relevant departments of any consistent issues, so they can fix them.

Your customer retention, purchase frequency, and number of transactions will all rise as a result!

If you’re a heavy equipment dealer that wants to start boosting customer retention through customer satisfaction surveys, Winsby can help. We have an online portal where you can review the consolidated results and download individual surveys.

Contact Winsby Today

Categories

CUSTOMER RETENTION
CUSTOMER SATISFACTION SURVEYS
EMAIL MARKETING
EQUIPMENT DEALER MARKETING
KEY METRICS
Key Metrics Reports
LEAD GENERATION
LIST EXPANSION
MARKET RESEARCH
MARKETING FOR MANUFACTURERS
MARKETING STRATEGY
ONLINE PRESENCE
REPUTATION MANAGEMENT
SEO
SOCIAL MEDIA
WEBSITES

CSS

Customer Satisfaction Surveys Tell You What Needs to Change

The only way to make your business better is to understand which areas can be improved. In order to do that, you have to talk to your customers. Customer satisfaction surveys help you see what your customers think of your products and services, how well you are providing those products and services, and what issues or problems they are facing. They give you a look behind the scenes at what your clients are thinking and feeling.

Why conduct customer satisfaction surveys

Customer retention rates are 30% higher for companies that do regular customer satisfaction surveys compared to those that don’t. The reason why is that surveys identify problem areas for customers before they choose to leave you and work with one of your competitors. For most people, if they have a consistent problem with your process, they’ll just leave without saying anything. But if you have a third party call and ask if anything is wrong, they will tell them. Once you know what the problem is, you can work immediately on fixing it.

In addition to correcting issues, conducting customer satisfaction surveys also shows your customers that you care about them. You’ll impress them by being proactive and proving to them that you are invested in giving them the best possible experience with your business. Most companies don’t conduct regular surveys, so if you do, you’ll easily gain an edge over your competition.

How customer satisfaction surveys work

Customer satisfaction surveys work best if they are done over the phone instead of email. Phone surveys tend to provide a better sample. At Winsby we can usually reach a customer over the phone on every third call. Plus, once we’re talking with the customer, 97% of people agree to take the survey, compared to a normal response rate of less than 2% for email surveys. Phone surveys are also more interactive; the caller can ask follow up questions if any responses are unclear.

It’s best to use a third party to conduct the surveys rather than someone from your organization. Customers tend to be more candid with an outside person and more comfortable expressing dissatisfaction and negative experiences.

The process

The first step to starting customer satisfaction surveys is to develop a calling script. Think about what is important in your business and what customers care about, so you can ask them relevant questions that give you useful information. Key areas across most industries are typically timeframes, quality, and customer service.

Once you have your script, it’s time to start calling a target number of customers each month. Record all responses and be sure to follow up on any negative responses as quickly as possible. The last step is to inform relevant departments of any issues, so they can get to work fixing them.

What’s the benefit for your business?

Customer satisfaction surveys remove obstacles that are preventing growth in your business by helping you understand what your customers are thinking and how you are filling their needs. They allow you to fix problems before they become too big, and they help prevent negative word of mouth about your company. If you can fix the problems quickly, then any unhappy customers usually become some of your most loyal ones moving forward simply because you showed you care.

Contact our team to start improving your retention through customer satisfaction surveys today!

Categories

CUSTOMER RETENTION
CUSTOMER SATISFACTION SURVEYS
EMAIL MARKETING
EQUIPMENT DEALER MARKETING
KEY METRICS
Key Metrics Reports
LEAD GENERATION
LIST EXPANSION
MARKET RESEARCH
MARKETING FOR MANUFACTURERS
MARKETING STRATEGY
ONLINE PRESENCE
REPUTATION MANAGEMENT
SEO
SOCIAL MEDIA
WEBSITES

how to boost customer retention rate banner

Increase Your Customer Retention Rate with Customer Satisfaction Surveys

Getting customers in droves is great for all businesses — it helps them boost their sales and generate more revenue. However, retaining those customers is even more critical. No business owner wants their customers to be one-time buyers; They want to have loyal customers who stay forever!

A high customer retention rate ensures a business is profitable with a steady supply of new sales. It’s an indicator that your brand has a strong and lasting relationship with your customers. Therefore, many brands invest in strategies that help them improve customer retention. To that end, they conduct customer satisfaction surveys to have in depth knowledge about their customers.

What is your customer retention rate?

Customer retention refers to the rate at which customers stay with your brand for a specific period. The average customer retention of a business is 95.5% per month. This number may seem great, after all you’re keeping the vast majority of your customers each and every month. However, that 4.5% of customers that you are losing should worry you.

If you do the math, losing 4.5% of your customers each month means you’re losing 54% of your customers over the course of a year. Even though it looks like you are retaining most of your customers each month, you’re actually losing more than half of them throughout the entire year. And that’s not good for business.

Why is customer retention important?

There are several reasons why losing 54% of your customers over the course of a year is a bad thing, even if you are constantly adding new customers to replace them. For starters, acquiring a new customer is 5-25 times more expensive than retaining an existing one. Additionally, retained customers buy more often and spend more than your newer customers.

Consider this example to get a better picture: for equipment dealers, the revenue a customer generates dramatically increases when they go from year two to year three of working with a dealer. Customers purchase 2.9 times more equipment, 9.1 times more rentals, 4.1 times more services, and 5.6 times more parts in the third year. Similar numbers hold true for a wide variety of industries. As little as a 5% increase in customer retention can skyrocket your revenue by 25%-95%. If you want to expand your business, boost your revenue, and keep your costs under control, then customer retention is crucial.

How to improve customer retention: customer satisfaction surveys

The best way to boost your customer retention rate is to understand what your customers need and how well your business provides it. Using customer satisfaction surveys, conducted by a third party, you can learn more about your customers and easily boost your customer retention rate. It’s important to have them completed by a third party because customers tend to be more honest about a company if they’re not talking to someone from the company.

Customer satisfaction surveys can increase your customer retention rate by over 20%.

  • In addition to boosting customer retention, customer satisfaction surveys will allow you to understand your customers’ perspectives, serve them better, impress them by being proactive, and, as a result, will give you a competitive edge over other companies in your industry.
  • The surveys will also help you determine why unhappy customers are unhappy. By understanding issues before customers leave you for a competitor you will boost your retention rate and create a better experience for all of your customers.
  • It’s important to conduct customer satisfaction surveys over the phone instead of through email. We usually reach a customer on the phone on every third call. When we talk to someone and ask if they would take our brief survey, 97% agree to take the survey, versus a typical response rate of less than 2% for email surveys.

Conclusion

Retaining your existing customers is just as important to your business as gaining new ones. Conduct customer satisfaction surveys to understand what your customers are thinking and how you are doing. They will help you create a long lasting connection with your customers, boost your retention rate, and greatly increase your revenue.

Contact Winsby to Boost Your Customer Retention Today!

Categories

CUSTOMER RETENTION
CUSTOMER SATISFACTION SURVEYS
EMAIL MARKETING
EQUIPMENT DEALER MARKETING
KEY METRICS
Key Metrics Reports
LEAD GENERATION
LIST EXPANSION
MARKET RESEARCH
MARKETING FOR MANUFACTURERS
MARKETING STRATEGY
ONLINE PRESENCE
REPUTATION MANAGEMENT
SEO
SOCIAL MEDIA
WEBSITES

Run A Customer Feedback Survey Chicago

Find out how to run a customer feedback survey in Chicago and grow your business without spending a lot of money. Winsby Inc. can assist you in creating an effective email campaign that encourages your customers to leave feedback on products or services purchased over the Web. Reminding customers to rate the quality of products and the level of care received by your company will go a long way toward showing potential customers just how committed you are to meeting their needs.

Surveys Impact Sales

If you rely on customer retention as a portion of your monthly revenue, you’ll want to learn more about customer satisfaction surveys and how they can help you achieve company goals. Our staff will work closely with you to draft a script that will be used to find out how your customers rate your business in several key areas. Through analyzing customer responses, we’ll identify areas that need improvement and look for innovative ways to address problems you may not currently know exist.

Real-Time Survey Results

Log into your portal after you run a customer feedback survey in Chicago to see results in an organized format. Automated surveys will prod customers for details if they indicate they are unhappy or dissatisfied with a product, service, or a particular process during checkout. Using our protocol, you can reasonably expect an increase in customer retention by 20-30%.

Phone Calls Make a Difference

An unhappy customer deserves personalized attention from someone inside of your company. When you run a customer feedback survey in Chicago, you’ll have more insight into how your customers feel about your company and how they rate your products or services. If you receive feedback from a less-than-satisfied customer, you’ll have the opportunity to reach out to them by phone and make things right by addressing concerns and complaints. Nothing tells customers you care as much as giving them your time and attention.

Why Phone Surveys?

Telephone surveys are the most reliable way to reach customers. Compare the 97% response rate from customers who receive a phone call with the less than 2% rate generated by email surveys and you’ll see why it’s so essential that your company is trying to reach out to customers by phone. The most common reason listed by business owners for not wanting to call customers is a fear of hearing a negative review. We encourage our clients to look at negative responses in a new light, as opportunities for change and growth.

Full-Service Marketing Company

Winsby Inc. is your one-stop marketing department committed to helping you grow your bottom line one customer at a time. Our marketing experts will set up all of the services you request and offer them to you for approval, making any adjustments needed along the way. Once you’re set up and operating, we’ll show you how to measure the results and watch your business start to grow. You’ll find a complete list of marketing services on our website that we believe are essential for business growth; feel free to reach out to us when you’re ready to get started.

Improve Customer Retention with Customer Satisfaction Surveys

Categories

CUSTOMER RETENTION
CUSTOMER SATISFACTION SURVEYS
EMAIL MARKETING
EQUIPMENT DEALER MARKETING
KEY METRICS
Key Metrics Reports
LEAD GENERATION
LIST EXPANSION
MARKET RESEARCH
MARKETING FOR MANUFACTURERS
MARKETING STRATEGY
ONLINE PRESENCE
REPUTATION MANAGEMENT
SEO
SOCIAL MEDIA
WEBSITES

CustomerSatisfactionSurvey

Customer Satisfaction Survey Companies in Chicago

There are several aspects that go into running a successful business, but one of the most important is keeping your customers happy. In order to do that, you have to monitor how well you and your products or services are fulfilling their needs. The best way to figure that out is by using customer satisfaction surveys. They provide useful insights and let you know which areas of your business you need to improve on.

Winsby Inc. is one of the most reputable customer satisfaction survey companies in Chicago. Our team knows what to ask and how to ask it to encourage customers to give honest feedback about your company. You can then log into the Winsby portal to see your business’s results in real time.

Why use a customer satisfaction survey company?

There are several key benefits to using a customer satisfaction survey company to help take the pulse of your customers.

1. You know where to improve

Once Winsby starts calling your customers and receives feedback about your operation, you’ll know exactly where you have to improve. If your customers give a certain aspect of your company a low rating, Winsby Inc. will ask more questions to get details about what you can do better. This process gives you an idea of what’s going wrong and how to solve the issue.

2. Monitor customer responses in real time

The Winsby Inc. customer satisfaction survey portal allows you to log in and see results in real time. You can view all the survey questions and the responses from specific customers within a given date range in a table or graph format.

3. Contact unhappy customers fast

When you run into unhappy customers, you will be able to call them immediately to find out what the problem is. Doing so can turn a negative experience into a positive one by showing the customer that you care about their experience. Sometimes these people turn into even more loyal customers than they were before as a result. However, even if they no longer decide to give you their business, taking the effort to call them will help prevent the spread of bad word of mouth about your company and give you insight into a solution.

4. You get the final say in the customer satisfaction survey script

When Winsby Inc. begins to develop the script for your survey, our team will work side by side with yours to tailor it to your specific business. You’ll get the final say on the script, and then our calling team will use it to find out how your customers and clients rate your business. That way you won’t have to spend time writing and testing a script, but you can be sure it is the right fit for your company and customers.

Contacting Winsby Inc., your customer satisfaction survey company

You can find out more about Winsby Inc. and the services we offer here. You can also view our blog and sign up on our email list to receive free marketing ideas and strategies for your business. Contact Winsby Inc. by calling 312-305-1970 to get started on customer satisfaction surveys today!

Contact Winsby Today!

Categories

CUSTOMER RETENTION
CUSTOMER SATISFACTION SURVEYS
EMAIL MARKETING
EQUIPMENT DEALER MARKETING
KEY METRICS
Key Metrics Reports
LEAD GENERATION
LIST EXPANSION
MARKET RESEARCH
MARKETING FOR MANUFACTURERS
MARKETING STRATEGY
ONLINE PRESENCE
REPUTATION MANAGEMENT
SEO
SOCIAL MEDIA
WEBSITES

bp satis survey improve

Customer Satisfaction Surveys

Learn how your business is doing from the source

The importance of follow up
Customers are the lifeblood of any business. The best way to find out whether your customers have any issues when they deal with your business to ask them. What you think is a small change in your business can have a huge impact on the customer. The best way to avoid problems is to put a system in place where you are constantly receiving customer feedback. We think the most effective way to obtain feedback is with phone surveys conducted by an outside source. Customers will tell an outsider about an experience that they won’t discuss with your organization directly.

Turn bad customer experiences into opportunities
Following up regularly with customers is critical, because you can hear firsthand what’s working and what isn’t working with your company before you start losing business. In addition to identifying problems to solve, reaching out to customers to ask how things are going and to address their negative or positive feedback will remind them you are working to produce the best possible solution to their issues.

Positive comments are great, but negative comments are the ammunition you need to really improve your operation. For large businesses especially, there is a potential for problems or issues every day, and it can be impossible to track each one that might occur. By following up and conducting surveys each month, you are able to learn where your team may be dropping the ball in the sales process or at any point during the customer interaction.

Following up with customers makes a difference
Regularly asking for feedback is directly related to customer retention and your revenue growth. With equipment dealers, for example, business metrics are significantly better for companies that conduct customer satisfaction surveys compared to those that don’t. In fact, the retention of customers is 20% higher, the growth in the number of customers is 49% higher, and revenue growth is 123% higher for dealers receiving regular feedback through customer satisfaction surveys.

Third party surveys work best
At Winsby, we’ve found that the best way to understand what’s working and what isn’t working with your company is to have an independent party do the asking. If a company calls their own customers, they might be inclined to sugarcoat their issues or not be completely forthcoming about where they want to see improvement in your operation. When a third party organization calls them asking about products and services, they are much more likely to be candid.

Winsby Customer Satisfaction Surveys
Our process for Customer Satisfaction Surveys is simple. We develop a script, which you approve, then you send us your invoices each month, which we load into our calling system, then call until we complete a designated number of surveys. Our “take” rate is high: we talk to one in three people that we call, and if we reach the contact, 97% complete the survey.

If we receive a negative survey or even a negative comment, we’ll send the details to anyone at your organization that you designate, so you can call and talk to your customers and fix the problem. If someone mentions an employee in glowing terms, we’ll send that to you, too. Positive responses are just as important as negative ones!

Our customer satisfaction surveys allow your company to identify and resolve issues quickly, before they begin to impact your business negatively.

Contact Winsby Today!

Categories

CUSTOMER RETENTION
CUSTOMER SATISFACTION SURVEYS
EMAIL MARKETING
EQUIPMENT DEALER MARKETING
KEY METRICS
Key Metrics Reports
LEAD GENERATION
LIST EXPANSION
MARKET RESEARCH
MARKETING FOR MANUFACTURERS
MARKETING STRATEGY
ONLINE PRESENCE
REPUTATION MANAGEMENT
SEO
SOCIAL MEDIA
WEBSITES