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Category: MARKETING STRATEGY

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Why Choose an Outsourced Marketing Firm in Chicago

In an increasingly competitive business world, companies in every industry must find effective ways to achieve sustained, profitable growth. One way to accomplish this growth is by outsourcing your marketing activities. With excellent resources and a specialized, knowledgeable, and experienced team, an outsourced marketing firm can produce results that drive sales faster and more effectively than an in house team.

If you need a more effective marketing strategy, outsourcing it to an agency that understands what works and what doesn’t is the best route to go. Winsby is a leading marketing firm in Chicago with a highly qualified team experienced in multichannel strategies that provide a high ROI and include email marketing, SEO optimization, and expanding your prospect list.

5 reasons you should use an outsourced marketing agency

Working with a reputable and trusted marketing company has many advantages over an in house team.

1. Save time and resources
With a trusted outside team handling your marketing activities, you no longer have to worry about juggling multiple roles and being overwhelmed by both running and marketing your business. An outsourced marketing firm like Winsby develops a plan for your company and consistently delivers results. While we deliver on marketing, you can focus on your core business.

2. Take advantage of expertise
Effective marketing requires experts like strategists, analysts, product specialists, and even brand managers. You may lack these experts in house. When you outsource to a company like Winsby Inc., you’ll have a whole team of professionals working for you in a packaged deal.

3. Utilize cross industry knowledge
Marketing agencies will typically have worked with a diverse range of clients, which gives you the advantage of their broad industry knowledge. Using experience in other businesses in the same field as yours, an outside team can develop the best, most suitable, and most effective marketing strategies for your business.

4. Guaranteed return on investment
Your in house team may not produce a satisfactory ROI because of a lack of expertise when it comes to specific marketing activities. But when you use an outside marketing firm, you can be assured of positive results. Most agencies define success by your ROI. You can also track the results during the marketing process and decide which strategies are working better and which marketing efforts need improvement. You retain final approval on activities, while the marketing experts handle the legwork.

5. Use the most advanced technologies
Investing in a marketing team and all the tools required to be successful is an expensive and difficult task. There are thousands of marketing tools and strategies available, and selecting the most effective ones, especially without experience with a variety of situations, is not easy. Finding the right outsourced marketing firm puts you in a position to benefit from their experience with the latest and most efficient tools, without spending vast resources to acquire them.

Reliable services with guaranteed results
At Winsby we listen to your marketing needs and deliver results. Our techniques have been proven and work over and over again. We are constantly testing new ideas to increase your company’s exposure, and we always maintain clear lines of communication with you. To take advantage of one of the best outsourced marketing firms in Chicago, call Winsby today at 312-305-1970.

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Marketing Agencies Chicago

Marketing Agencies in Chicago

Winsby Inc. is one of the leading marketing agencies in Chicago because of our top quality services. Businesses looking to expand and grow are encouraged to turn to our reputable team of marketing experts.

For more than ten years, our company has been working directly with retailers, manufacturers, and dozens of other industries. Each marketing initiative created by our crew members focuses on the key goals and needs of your brand. Even competing brands in the same sector can benefit from the marketing skills and services offered by Winsby Inc.

By using effective strategies with proven results, our techniques will boost your online presence and digital visibility. Standing out in the crowd of your competition is challenging without unique solutions and features. Emails, social media campaigns, and search engine optimization are a few things you can expect when you turn to us at Winsby Inc.

Achieving the highest level of success requires working together as a cohesive unit. We will effectively manage the online reputation for your brand and present its best aspects. Flattering your brand by showcasing its extraordinary capabilities will draw organic web traffic from your target consumer audience.

Monitored and Tracked Results

At our marketing agency, we can monitor and track all search engine optimization and marketing campaigns. Strategies that aren’t working or provide minimal results are scrapped entirely or adjusted according to analytic data. By monitoring all movements and viable passageways, we can efficiently market your brand using balanced marketing platforms.

Taking advantage of necessary marketing components and digital fundamentals allow our team at Winsby Inc. to dive further into new opportunities. Playing with old fashioned strategies and plans of action won’t set your brand apart from others in the modern tech era. Using an advanced key metrics program, we can make scalable tweaks to existing campaigns to promote profits and encourage investment return.

Revising Marketing Outlets to Use the Best Possible Resources

At Winsby Inc., we will revise unproductive campaigns and introduce new outlets for your marketing strategies. Using our stellar resources, your brand will grow to new heights you never thought possible before.

Our services provide overnight results that you can see in real-time. However, our marketing agency’s primary goal is to promote long-term and substantial growth within your specific industry.

Monitoring venues and paying attention to the smallest details has allowed our staff members to suggest innovative solutions and improvements. Improving customer retention percentages and funneling consumers into loyal customers will boost your brand’s profits exponentially. No one wants to settle for being average in a world full of industry leaders and experts.

Comprehensive and Responsive Customer Service and Care

At Winsby Inc., we want only to offer responsive and comprehensive customer support and care to each of our clients. Listening directly to your needs and expectations gives insight to which venues would provide the most benefits. Large and small scale projects are not a problem for our sophisticated skills and talents. Winsby Inc. currently accepts new customers who want to go beyond the limits.

Contact Winsby Today!

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What Does an Email Marketing Agency in Chicago Do?

Email is one of the most effective strategies in digital marketing. You can use them to showcase your products and services, educate your prospects and leads, convert leads to new customers, and build brand loyalty. What’s more is that email campaigns are highly cost-effective, so a quality email marketing plan will bring you an excellent ROI.

If you want to take advantage of email marketing but don’t have the time or knowledge to handle it on your own, the best thing you can do is hire an outside email marketing agency.

A specialized email marketing agency in Chicago will provide you with personalized solutions to meet your specific business objectives. These objectives can be customer acquisition, sales generation, repurchasing, loyalty, and lost customer recovery, among others. With many businesses and companies all competing for your customers’ attention, you need experts to ensure you’re using email marketing as effectively as possible.

With the right content, strategy, and data, emails will boost your sales and bottom line significantly.

Services an Email Marketing Agency Provides

An email marketing agency in Chicago will own the entire email process. Their team will develop strategies, run campaigns, generate content, and monitor the results to achieve your email goals. More specifically, a leading B2B email marketing agency can offer you the following services:

  • Email design: Based on your brand and objectives, the email marketing agency’s creative team will create professional looking email templates and program each individual email campaign to ensure they are responsive on any device.
  • Campaign management: An agency can assist you in the segmentation of your target audience so your emails are read by the right people. They will then define the keywords and content that will attract the attention and captivate your target audience.
  • List creation and expansion: You lose between 20% and 30% of your email list every single year. People stop engaging with your emails or they change jobs, and you don’t have the new decision maker’s email, unless you call to ask for it. An email marketing agency calls routinely to verify customers and prospects and add new contacts.
  • CRM management: A specialized email marketing agency will assist you in integrating your email marketing strategies with your CRM (customer relationship management systems). Doing so will help you store your customer information, segment them into smaller groups, and maintain contact with them.
  • Personalized reports: A good agency will provide you with real time information about your email marketing campaigns. This data helps you refine your overall business strategy, since you’ll know which types of customers are looking at different products and services.

Lean on the Best

Email marketing is one of the best ways to boost sales and grow your business. And if you’re going to invest resources into building an email marketing strategy, then it’s best to rely on the experts and outsource the job to an email marketing agency in Chicago.

Contact Winsby Today!

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The 6 Basics You Need for Successful Marketing

From initial planning to analyzing the results

Marketing seems simple: you’re just spreading the word about your company, right? That doesn’t take much skill, right? Wrong and wrong.

Marketing requires more than just putting together an email or writing an ad. Marketing is a nuanced, multifaceted process that can overwhelm even the most successful business operators.

Here are 6 basics that every business needs for successful marketing, plus how Winsby can help you succeed with each!

1. Why You Need a Marketing Plan
You don’t run your business without a plan, and you shouldn’t run your marketing without a strategy. That means laying out your approaches, outlets, and allies who can help you spread your message. And, no, you won’t be alone: The Content Marketing Institute shows that the industry’s leading marketers are more likely to have a clearly documented strategy than their less successful peers.

If you need help formulating that plan, Winsby’s expert team can do it for you! Together we can take your marketing to the next level, resulting in more prospects. All your sales team needs to do is close them!

2. Why You Need Email Marketing
Emails remind your customers to purchase from you and remind your prospects that you are there, just waiting for their current provider to make a mistake. They need to talk about everything you offer; sometimes a customer won’t know that you sell something they are buying from someone else … and they’d prefer to buy it from you! Tell everyone what you have available.

But emails aren’t easy to put together. You need a writer, a designer, and a programmer … and those are very different skills! Winsby’s expert team can plan topics for your emails, craft messages, design, program, and distribute your emails. We even keep your lists sorted out with the best subject lines for different groups. And we know the best times to send to those different groups. Whatever you need, we have you covered.

3. Why You Need SEO
While email’s vitally important to reaching core customers, you also need a website, and that website needs strong SEO, which stands for search engine optimization. Basically, by populating your website with frequently searched words, Google is much more impressed and boosts your rankings for these search words.

Again, this process isn’t as easy as it sounds. It’s also a long term time investment that can have very fast initial results, if you load a lot of content, but your position will drift down if you don’t keep adding content and adding content and adding content.

Our team has years of experience crafting copy that engages not just customers, but search engines, too, meaning you’ll come out on top of the competition. This process will do more than boost website traffic; it attracts new customers, growing your core clientele and overall business.

4. Why You Need Customer Surveys
What customers want today they may reject tomorrow. That’s just the way the world works: people change their minds, market trends shift, and demographics grow up. The best way to keep up is to keep tabs through customer surveys. These surveys let you know what your customer wants and how quickly they want it, allowing you to market and sell more efficiently. We find that often someone will give you a high score but add a negative comment. And that negative comment is more important than the score when it comes to retaining that customer.

5. Why You Need a Target Audience
Along the same lines as surveys, you need to know your target audience. While every business owner would love everyone to be a customer, we know that some are far more likely than others to do business with you. Successful businesses need to know who their ideal customer is and how to reach them.

To grow your business effectively, you need to know who your target audience is, where they are, and what makes them tick—and Winsby can help! Not just through surveys, but by analyzing your customer data and engagement through all channels, online and in shop.

6. Why You Need Analytics
Data analysis is extremely important to understanding your customers, business, and how to craft effective marketing messages. By using analytics, Winsby pinpoints which messages or promotions work, and which don’t. We can tell you how often most people purchase and what are the red flags that indicate they are going to stop purchasing. This analysis helps you know when are the critical points of engagement and how to keep your customers coming back for more.

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Marketing Plan

Why You Need a Small Business Marketing Plan

Small businesses generally don’t pay much attention to their marketing strategy in the initial stages and start with a very limited marketing budget. However, this is a mistake. Having a small business marketing plan is the core foundation of any successful business at any stage of development. Marketing is necessary from the beginning to connect your product or service with the people who need or want it. Having a marketing plan from the start helps you:

  • Define and set your business goals
  • Direct a vision for your small business
  • Describe your target customers
  • Focus on priorities
  • Create an action plan for what you need to do and how
  • Set yourself apart from your competitors
  • Track your business progress
  • Keep you on the right track for your business goals

Once you have developed a product that will exceed the expectations of your target customers, the next step is to market your product where your customers are, whether that be social media, search engines, email, or anywhere else. Your small business growth is simply a matter of targeted, intelligent marketing on the front end and retention of potential customers on the back end.

Outsourcing Online Marketing Plans For Small Business

Creating a marketing plan is one thing, but implementing it is whole different thing entirely. Hiring a complete in house marketing team is prohibitively expensive for most small businesses or businesses in the initial stages of development. Even if you could afford to hire a small marketing team, effectively training and managing it pulls precious time away from other critical tasks for a business just staring out. That’s why outsourcing online marketing for small business is your best bet if you want to stay ahead of the game and stand apart from the competition.

Here are some reasons why hiring a business marketing expert can be the best choice for your business:

  • They can craft a message that helps customers understand why and how your product/service better than your competitors
  • They know how to reach the best customers and prospects for your product
  • They have the expertise to establish a brand presence and improve online visibility

The heart of any business, regardless of its size, nature, investment, or industry lies in its marketing strategy. As a dedicated small business owner, you rarely have enough time to learn different marketing techniques and understand how to implement them in the best way on different platforms. For that reason, all kinds of businesses, especially small businesses, can benefit greatly from an experienced marketing expert’s assistance.

They can help with the different aspects of your small business marketing plan, including:

  • Create a website that always generates revenue
  • Make the website SEO-friendly to rank higher in SERP
  • Promote the website in every platform
  • Generate user-friendly and informative content
  • Create an updated social media business profile
  • Create ads for paid platforms

All of these marketing strategies require a marketer mindset and specific sets of skills. A small business owner most likely does not possess all the skills, time, and training necessary to implement these strategies effectively. This is where outsourcing your marketing comes in.

Without customers, your business won’t survive long. To attract potential customers, you need an expert online marketing plan for your business that only knowledgeable, highly experienced marketing teams can provide.

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Your Business Growth

How to Cut Costs with an Outsourced Marketing Agency

Rather than hiring an in house marketing team, which is very expensive and will cost time and resources you may not have, instead consider hiring the leading outsourced marketing agency, Winsby Inc. Hiring an outside marketing agency like Winsby Inc. allows you take a large chunk of responsibility and cost off your plate, while bringing more business than ever and putting your brand in front of new people. With such an experienced marketing agency, you simply need to share your goals, requirements, and timeline, and they handle the rest.

Work With Marketing Experts For Your Business Growth

For small businesses, it doesn’t make financial sense to spend all their budget on hiring in house business marketing experts, instead of improving the quality and delivery of their products or services. In other words, your resources are better spent ensuring your customers have the best product and experience possible. But marketing is still necessary in the first place to connect you to those customers.

Hiring leading outsourced marketing services will ensure that your business is taking advantage of the most cutting edge marketing tactics and trends. An outsourced marketing team gives you access to top notch talent, tested and trusted strategies, and to advanced technology.

You Have All of the Perks, None of the Stress

The primary factors that make outsourcing an agency for business marketing a great option for your online growth is their affordability and commitment to bringing in top results to set you apart from your biggest competitors. The best part is that you receive all the benefits of a highly experienced marketing team without needing to go through tedious onboarding, training, and managing processes. All of the elements of your online marketing are handled professionally by the agency’s skilled business marketing team.

By leveraging the unparalleled expertise of Winsby Inc., the sky is the limit for your business expansion worldwide. Whether you want to outsource all of your marketing needs or provide support to your existing team, the assistance of Winsby Inc. will help you keep your existing customer base while expanding constantly to new customers and markets you didn’t know were possible.

Start Expanding Your Customer Base

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Business Climb

How to Choose Top Marketing Agencies in Chicago

The right marketing agency can either make or break your business. The top marketing agencies in Chicago like Winsby Inc. help your company generate more leads, drive increased traffic to your website, and improve sales. Not to mention the fact that professional full service marketing firms save you time and money while strengthening your online presence and transforming your company into a trusted brand among your target customers.

Benefits of Hiring Top Marketing Firms In Chicago

The primary question that comes to mind for many businesses when deciding to hire one of the top marketing firms in Chicago is whether or not they can just handle marketing on their own in house?

The truth is, you probably could handle it on your own, but it would take a lot of time, resources, and training that you probably don’t have. Not just the time it takes to implement marketing plans, but the time, experience, and resources it takes to even know the best strategy and put it into action effectively. The reason why companies in your industry turn to marketing firms is simple: they offer unparalleled expertise and knowledge when it comes to putting your product in front of the right customers.

  • Their valuable services are more affordable than hiring an in house team
  • They always keep your business on the edge of the latest trends and technology
  • They have years of successful experience to evaluate what campaigns are most effective for your industry
  • They know how best to highlight the strengths of your company’s products or services for your target customers
  • They are equipped with talent and resources to bring your vision into reality successfully

Top firms are experienced business marketing experts and they take the marketing campaigns of ‘not-so-popular’ businesses to a higher professional level. What they bring to the table is the knowledge and skill to transform the reputation of a startup or small business to become a big brand in their industry.

If you want your startup or small business to shine, teaming up with Winsby Inc., one of the top marketing firms in Chicago, will make all the difference in the world. They will accelerate your brand’s growth and allow you to surpass your competition while you focus on what you do best, developing your products or services.

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Marketing Department

Cut Costs by Outsourcing Marketing

Your business needs constant and effective profit generating marketing efforts in order to grow and be successful. That means you need strategic business advertising tactics that help you find your potential customers and drive sales. But here’s the reality: good marketing strategy takes a lot of time to develop and requires the expertise of marketing specialists.

Without a quality marketing strategy, neither you nor your customers will be able to find each other. This is where outsourcing your marketing department becomes essential for business growth. As a business owner, it’s not necessary or possible to be a pro in every field or every one of your business’s departments. When you don’t have the time or knowledge to handle an aspect of your business or hire an in house team to do so, it’s best to outsource it.

Here are the major reasons why you should consider outsourcing your marketing

There are many reasons to have an outsourced marketing department. Having an in house team with too many employees can potentially reduce your profit margin, but having a team with too few will lead to an overworked staff. When you find that your business needs a larger marketing team and greater capabilities to continue to grow, but adding more staff isn’t the best thing to do financially for your business, it’s the right time to consider outsourcing your marketing department.

If you are still unsure if outsourcing is the best thing for your company, here are the key reasons that support hiring an outside marketing deparment:

  • Reduced overhead– It’s expensive to employ an in house marketing staff. More than just having to pay for their salaries, you also have to worry about sick days, vacations, healthcare, and all the other things that come along with having an employee. When you outsource, on the other hand, you will get complete access to a qualified team of business marketing experts without the overhead costs or responsibilities. Additionally, instead of paying salaries you pay outside companies only for the specific services you need.
  • Work with a specialized team of marketing experts– Handling your business’s marketing activities on your own or managing a team will produce a lot of stress without any guaranteed results. However, outsourced marketing teams provide you with experts in the various areas of marketing and can be held more accountable for boosting your revenue and increasing your ROI. It’s easier to hire a company for a specific task and then not work with them again then it is to hire an employee, eventually learn they aren’t up to the job, and then fire them.
  • They help you focus on your core business task– Small business owners wear many hats that often include everything from generating leads to customer service to accounting. They may be able to handle these different tasks but are probably not experts in all of them. When you outsource your marketing department, on the other hand, you will gain more time to focus on your core business activity. Your time is valuable, so invest it in doing the activities you’re best at.

So, what are you waiting for? This is the right time to outsource to your marketing team. Their expertise and strategies will become your greatest asset and help you grow prospects into loyal and returning customers.

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Choosing Your Marketing Consultant – 5 Questions to Ask Before You Hire

Whether you want to optimize your lead generation efforts or need an expanded creative team, selecting the right marketing consultant is a great way to get the help you need. But with so many options available, how do you know which is the best marketing consultant for your needs?

Once you have put together a list of potential marketing consultants to work with, find out the answers to the following questions when you’re deciding who to work with. This process should help you find the best fit for the marketing consultant that will be the most compatible for your business.

1. What industries do you primarily work with?

The way a marketing consultant responds to this question will reveal whether they understand the complexities of your business. If the consultant understands your space or can draw a close parallel, they will be in a better position to scale up your marketing efforts quickly.

Do they have any experience (direct or tangential) in your industry or marketing to the audience you are going after? During the interview, check to see if they speak and understand your industry’s language, or if they can share a few anecdotes that give you confidence that they are familiar with your industry and know which strategies work well, that they can implement right away.

2. What do you think about our current marketing strategy?

Ideally, the marketing consultant should provide you with an objective assessment of what they believe is working with your current marketing strategy and where there is room for improvement. It is an excellent way for you to gauge if they have a good grasp of how your business actually operates.

3. How do you track results?

Measuring and reporting on the performance of each campaign is arguably the most critical aspect of marketing. Your marketing consultant will be unable to deliver the results you expect if you are not aligned with what a successful campaign looks like. A good marketing consultant should be able to define key performance indicators (KPIs) relevant to your marketing objectives and explain in detail how they plan to monitor them.

4. What about money?

Another significant factor to consider when hiring a marketing consultant is the budget. You should clearly understand the marketing consultant’s fees and what you will get in return for what you are paying. Fees are charged by the hour, or as a retainer fee, or by the project. Get the specifics, so you are not surprised with a bill you weren’t anticipating.

5. Do you have references?

Testimonials and case studies are helpful, but nothing compares to speaking directly with a few references. Ask the agency if they can provide you with a list of references; a good marketing consultant should have no problem providing plenty of references. When you have a list of names, call a few of them and inquire about the marketing consultant’s transparency, communication, competence, and professionalism. Do not forget to ask if any unforeseen challenges arose during the campaign and how the marketing consultant handled them.

Ask these five questions during the interview process to start off the relationship correctly with your new marketing consultant.

If you are looking for a marketing consultant who has been helping companies grow for over 15 years, we would love for you to consider Winsby Inc. Call us at 312-305-1970 or fill out an online form to talk to one of our marketing specialists today.

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How to Know If Distributor Marketing Is Working: Key Analytics

Implementing distributor marketing strategies is great. But that is only half of the work. The second half is tracking and analyzing your business metrics, so you can know whether or not those strategies are actually effective. At Winsby, we built a key metrics portal for our clients, so they can see how much of an actual impact our marketing efforts are having on their company, their sales, and their overall growth.

If you want to know whether or not your distributor marketing strategies are working, then you need to look at the following business metrics.

What business metrics and key analytics should you track?

There are a wide variety of numbers that will help you gauge the health of your company and whether your distributor marketing efforts are producing actual results. Here are some of the most important business metrics we include in our clients’ Winsby portal:

  • Customer retention rate
  • Net growth rate for number of accounts
  • The number of active accounts
  • Customer purchase frequency
  • Top customers
  • When customers purchased last & who hasn’t purchased recently
  • New customers
  • Lost customers
  • Historical revenue
  • Growth in the number of invoices

Many of these key analytics correspond to specific marketing activities. Below are several examples.

Email marketing and purchase frequency

One of the best ways to know whether your distributor marketing emails are effective or not is by looking at your customer purchase frequency. This metric measures how often individual customers buy your products or services. The bottom line is that your marketing emails should be generating sales or contributing to sales by moving customers along in your sales funnel. At Winsby, our clients’ customers who receive our emails purchase two to three times more often than customers who don’t receive our emails.

If your marketing emails are not generating a comparable increase in purchase frequency, then you may want to evaluate how you can improve them to generate more sales.

Customer satisfaction surveys and your retention rate

A crucial piece of any distributor marketing and sales strategy are customer satisfaction surveys. They reveal what is most important to your customers, how your customers want to be communicated with, and any issues that your customers are having. The best way to know if your satisfaction surveys are working or not is to look at your number of lost customers and your overall customer retention rate.

For example, at Winsby our customer satisfaction surveys improve our clients’ retention rates by 20% to 30%. Again, if you are conducting surveys and you are not seeing these types of improvements in your business metrics and key analytics, then there is room for improvement.

Sales rep performance

Analytics are critical for understanding how your sales team is doing. Business metrics for sales rep performance matter, because they provide a quick look at who is underperforming and how they can improve. When managers understand these analytics, they can set goals for the team and for individual sales reps, then see who is achieving the goals and who is not. By tracking performance, you see whether your sales team is meeting targets and can quickly identify anyone who is not.

Compare the performances of your sales reps using metrics like sales conversion, appointment setting, customer retention, and revenue.

If you want to know for sure whether your distributor marketing is working and how it can be improved, then you need to start looking at all the key analytics. Contact Winsby today to set up your own business metrics portal.

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