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Tell Your Story with Videos

Videos are key to a successful online presence

An online presence is critical to the success of your business, and videos are an essential component of an online presence. With over 40,000 searches on Google every second, 2.32 billion active monthly users on Facebook, 1 billion active monthly users on Instagram, 326 million monthly Twitter users, and 530 million profiles on LinkedIn, there are a lot of ways and a lot of people to put your brand, products, and story in front of.

The question becomes, what is the best way to present your message to all those people in a way that is engaging, helpful, and valuable to them? This is where videos come in, because they are an easy way to tell a story quickly. You can’t reach everyone by phone or by email, but you can come a lot closer to casting a wide net by posting videos that provide information about your products and services on YouTube and your website.

Videos are effective
Videos can work magic for your sales funnel. In fact, potential customers are 64% more likely to purchase from you if they’ve seen a video of your product or service online. 83% of businesses say that having an explainer video of their offerings on their website homepage is effective at increasing sales, while 95% of people say they watch explainer videos to learn more about a product or service before they purchase.

On the marketing department side of things, 76% of marketers say that having videos either on their website or on YouTube has increased website traffic and boosted sales. Additionally, 80% of marketers reported that videos boosted the amount of time that each user remained on their website. This statistic is important, because the longer people stay on your website, the better it is for search engine optimization (SEO) and Google rankings.

Why videos are effective
Videos allow you to present your products, services, and stories in a format that is easily consumed and often more entertaining than reading a brochure or article. The reason is simple: the average person’s senses are more stimulated by visual content than by written. With videos you can present a real life image of what is going on at your company. You create a window for customers or potential customers to see what your business is all about and make them feel like they are seeing behind the scenes.

In other words, videos create a visual experience for your customers. In doing so, they help you build brand recognition, turn prospects into customers, and develop brand loyalty.

You need videos as part of your marketing strategy
Videos are fast becoming the preferred mode of advertising for businesses in almost every industry. YouTube is now the most popular form of social media marketing worldwide, with users viewing over 1 billion hours of video each day on the platform. And they aren’t alone. Facebook videos are viewed over 8 billion times per day, and Snapchat users watch 10 billion videos every day.

On social media, videos attract more engagement, more interaction, and more results than any other type of post. On your website, videos not only explain your product and service offerings, but show them in action. As a result, people remain on your website longer, helping your Google ranking and increasing the likelihood of their purchasing your products and services.

At Winsby, we work with you to develop videos that showcase your products, and tell your story.
If you’re interested in learning what videos could do for your business,

Contact Winsby Today!

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Traffic

A Secret Weapon: Website Visitor Tracking

Your website is one of the most important tools for your business. It’s where you showcase your company, introduce people to your brand, explain the products and services you offer, and connect with the industry you serve. People come to your website because they are interested in what you offer. They either clicked through an ad or email, or they searched for something on Google and your site came up.

The challenge is how to capitalize on the people coming to your site. In this article, we’re covering how to identify website visitors, so they can be added to your sales and marketing funnels.

Why you need to identify website visitors
Think of your website as a big net that captures interested prospects and customers. Failing to identify website visitors is like catch and release. But with website visitor tracking, you can find out who they are and reel them in through your follow up efforts. It’s important that you find out who they are quickly, because how fast you can contact a lead impacts the likelihood that they will end up working with you.

For example, research shows that if you call someone within five minutes of visiting your website, they are 100 times more likely to work with you than if you call them an hour later. Being able to identify website visitors in real time is critical if you’re going to use your site to its full potential as a lead development and sales tool.

How to identify website visitors
The majority of businesses do not make a serious attempt to identify website visitors. The most they will do is put a few form fills on their site and hope that someone fills them out. Or they put their phone number on there and wait for a call. The problem is that about 98% of visitors will not fill out that form fill, and even fewer will call you. That means that the vast majority of people on your website will not be tracked, you won’t know who they are, and you’ll miss opportunities.

But there is a more active, effective approach that you can take for website visitor tracking. At Winsby, our solution is to tag every page on your site with a software that identifies the IP addresses of anyone visiting the page. From there, we learn who they are and what pages they are visiting.

What’s the benefit?
There are two types of people you’ll identify through website visitor tracking: people who are on your email distribution list and people who aren’t. For the people who are on your list, if you see when they are visiting and what they are looking at, you can send out specific emails tailored to those topics, or your sales team can follow up and ask about their needs. If they are not on your email distribution list, then after acquiring their contact information, your sales team can call the person or the company, ask about their needs, and see if they are interested in your products or services. The sales person can also ask if they’d like to be added to your email list.

Either way, you’re moving people through your sales funnel, entering them into the funnel, growing your email distribution list, or opening the door for potential sales. All because of website visitor tracking.

If you want to identify website visitors and turn your site into a lead generating and nurturing machine, contact Winsby today.

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EmailWeb

How Your Email Distribution List and Website Can Work Together

Most businesses look at their website as a billboard to showcase their brand and the products and services they offer. And while that is a primary function of your company’s site, it has the potential to do a lot more. More than just introducing people to your brand, your website can be an engine that fills your sales funnel with new leads and helps you increase your sales from current customers.

But for that to be possible, you have to be able to identify website visitors and understand what they are looking at on your site.

Why you need to identify website visitors
If you contact someone within five minutes of visiting your website, they are 100 times more likely to do business with you than if you call them an hour later. In order to contact them that fast, however, you have to know right when they are visiting. Once you identify website visitors, you can reach out to them, add them to your email distribution list, and get them moving through your sales funnel.

How website visitor identification works
Most websites will have form fills on one or more pages throughout the site. The issue is that 98% of people will not fill them out. It’s important to have them for that two percent, but you need another, surer method to identify website visitors. At Winsby, our solution is to use a software that tags each webpage and recognizes the IP addresses of anyone visiting your site. Armed with that information, you can see who is coming to your website and which pages they are looking at.

Connect website visitor identification with your email distribution list
By adding your email distribution list into your website visitor identification program, the system can cross reference any users on your site with people on your list. With that connection, you can tailor specific email messaging to match what visitors are looking at. For example, if someone is looking at your parts page, you can fire off an email advertising your large inventory or a current parts special you’re running. You can also set up an email drip campaign that triggers automatically when specific website visitors reach a certain level of engagement with your site.

Once you identify website visitors your site can serve as a tool to understand what different leads and customers are interested in. By segmenting your email distribution list based on that information, and conforming your messaging to it, you will have a much better chance of converting more leads and increasing sales from specific customers.

How Winsby can help
At Winsby, we’ll set up a tagging program and connect it with your email distribution list, including alerts to let you know when people with pre-determined levels of engagement come your site. We’ll also provide weekly reports showing exactly who visited your website.

If you want to identify website visitors and optimize your email distribution list, contact Winsby today.

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Should You Rely on AI for Website and Email Copywriting?

AI has been taking the marketing world by storm. Companies of all types and sizes have started using it for email copywriting, content writing, website copy, and more. With its fast proliferation, a debate has arisen as to whether or not AI content writing is a good development or a bad development.

In this article, we’re going to take a quick look at this question and how you can properly use AI for your business.

The benefits and drawbacks of AI content writing

First off, AI stands for artificial intelligence. When it comes to writing, it’s able to source information from the entire internet and create unique content based on the instructions, keywords, topics, and phrases you feed it.

Some of the primary benefits of AI for website and email copywriting are:

  • Quick turnaround – AI programs provide content within a matter of seconds
  • Cost effective – AI platforms are usually around $100 or less for an annual subscription
  • A seemingly endless supply of ideas – You can keep telling the AI to spit out more and more ideas or variations around a given topic

Some of the primary drawbacks of AI email and website content are:

  • Potentially bad for SEO – Google is increasingly valuing content through the lens of understanding and trust and is stepping up their efforts to “clean up” the internet. Unaltered AI content may not fit the new Google criteria for valuable content that is worth showing to their users.
  • Inconsistent quality – Based on what your query is, the quality of the email and website content AI provides may be very different. A lot of it depends on what information it can find about the topic that already exists on the internet. It tends to do best with simple, specific topics.
  • Possibility of plagiarism – AI platforms pull information from multiple sources to create a text, but that text might not be completely unique. A legal risk may arise if the content it creates is too closely related to the work of another author or artist.
How to write effective email and website copy

Creating compelling, persuasive copy has a huge impact on your sales and conversions. Effective writing can convince your readers to do something: subscribe to your newsletter, purchase a product, or support your latest campaign. Ineffective copy isn’t just ignored by the reader, it could even turn them off from your brand. The stakes are pretty high when it comes to your content.

The primary problem with using AI for your content copy is that the topics you’re writing about are most likely not so simple and straightforward. Though you may not even realize it, your industry has a specific way of talking, a specific way of referring to things, even a specific tone. AI may be able to get some of the nuts and bolts of the content right, but if left unaltered, the typical person in your industry will most likely be able to recognize that something is off.

Basically, your email and website copy won’t sound authentic, personal, or even correct without some human intervention. AI simply does not have the emotional intelligence to tell a story or to tailor information to a specific audience. Without that emotional intelligence, it’s hard to sound compelling or make a sale.

Ways to effectively use AI for email copywriting and website content

Although it’s not a great idea to use AI for unaltered content writing, it is a very useful tool for assisting with the copywriting process. Think of it as your assistant; don’t take advantage of it and let it do what it does best.

  • Research – When it comes to email copywriting and website copy, AI is great as an idea generator. Having writer’s block? Punch your topic into the program and see what content ideas come out the other end.
  • Proofread your current material – There are AI tools that can check your email and website copy for grammar and spelling errors, as well as highlight keywords and phrases that should be used to improve SEO.
  • Very short copy – AI can also be helpful in generating ideas for headlines, taglines, and names.
AI is a tool, nothing more (for now)

When it comes to content writing, AI is an imperfect tool. Most likely, your text will still need extensive edits to ensure it has the correct specific information, the right tone, and so it doesn’t sound like AI created it. In other words, you will generally still need to have an experienced copywriter on hand to take your email or website copy over the finish line, at least for now and the near future.

Want help creating effective content copy? Contact our team today.

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WebsiteGenerating

Why Aren’t You Generating Sales from Your Website?

Your website has the potential to be an effective and valuable lead generation tool. It’s often the first place a prospect will go to find out about your company, and it’s where they can understand all of the products and services you offer. If your site is well organized and makes it easy to see what you offer, then it will serve as a great first impression of your business and help potential customers find what they are looking for to fulfill whatever needs they might have.

If your website isn’t generating new leads or web sales, then you need to make a change. Here are some of the reasons why your company website may not be as effective as it could be.

You’re not showing up in search rankings

If your website isn’t ranking near the top of Google or other search engine results for your relevant keywords, then prospects won’t be able to find it. If they can’t find your site, then they won’t be able to learn more about your products, ask you questions, or make purchases, and you won’t generate any web sales or leads through the website. To help improve your SEO (search engine optimization), there are certain best practices you need to follow:

  • Find lower competition keyword phrases to target, so you can rank higher more easily
  • Regularly add new website content in the form of articles and industry best practices
  • List your business in local referral sites
  • Build backlinks by asking customers and suppliers to link to your site and by distributing press releases and articles to publications, which will then link back to your website

Your website content isn’t clear and concise

Your web copy and design needs to simply explain what you do in a way that is fast and easy for visitors to understand. If it is difficult for readers to know what you offer and what problems you help them solve, or if your website looks unprofessional, then, at best, visitors aren’t going to make a purchase. At worst, they are going to think you’re unprofessional and be turned off from your entire brand.

Review your site to make sure all your web copy looks and sounds professional and is easy to understand. Check that all your links work and lead to the correct places.

You aren’t using effective call to actions (CTAs)

The call to action (CTA) is one of the essential elements of your website content. Once you have talked about your products and services and how they will help your customers, you need to tell them what to do next. The CTA can make all the difference and move the prospect along to purchase, so you need to write it clearly and make sure it is easy to find. You can have the most persuasive web copy possible, but if there isn’t a way for the reader to act on it, your site won’t generate any web sales or leads.

Add calls to action throughout your website, so it’s easy for readers to contact you, make a purchase, or take another action that could lead to building a relationship and a sale.

You’re not identifying website visitors

If you know who is visiting your website and what pages they are viewing, then your sales people will have a leg up when they reach out to that website visitor. At Winsby, we use a program that tags each of your webpages to monitor who is visiting where, so you’ll know exactly who is coming to your website and what they are looking at. You can then receive alerts via email or text when someone with a pre-determined engagement level visits your site. The program allows you to tag which team member or sales person receives notifications for each visitor.

How Winsby can help

Our team will design and build a website that communicates what you do, highlighting all the products and services you offer. Our designs are cutting edge, our engaging web copy is written clearly and concisely, and we program sites so they load quickly, and rank at the top of Google searches for your targeted keywords. Plus, we’ll track visitors and help you consistently add new website content, so it stays relevant for searches, and you can continue to target as many keywords as possible and grow your business.

If you want help building a valuable lead and sale generation tool through effective website content, designs, and tracking, contact our team today.

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