Your website is one of the most important tools for your business. It’s where you showcase your company, introduce people to your brand, explain the products and services you offer, and connect with the industry you serve. People come to your website because they are interested in what you offer. They either clicked through an ad or email, or they searched for something on Google and your site came up.
The challenge is how to capitalize on the people coming to your site. In this article, we’re covering how to identify website visitors, so they can be added to your sales and marketing funnels.
Why you need to identify website visitors
Think of your website as a big net that captures interested prospects and customers. Failing to identify website visitors is like catch and release. But with website visitor tracking, you can find out who they are and reel them in through your follow up efforts. It’s important that you find out who they are quickly, because how fast you can contact a lead impacts the likelihood that they will end up working with you.
For example, research shows that if you call someone within five minutes of visiting your website, they are 100 times more likely to work with you than if you call them an hour later. Being able to identify website visitors in real time is critical if you’re going to use your site to its full potential as a lead development and sales tool.
How to identify website visitors
The majority of businesses do not make a serious attempt to identify website visitors. The most they will do is put a few form fills on their site and hope that someone fills them out. Or they put their phone number on there and wait for a call. The problem is that about 98% of visitors will not fill out that form fill, and even fewer will call you. That means that the vast majority of people on your website will not be tracked, you won’t know who they are, and you’ll miss opportunities.
But there is a more active, effective approach that you can take for website visitor tracking. At Winsby, our solution is to tag every page on your site with a software that identifies the IP addresses of anyone visiting the page. From there, we learn who they are and what pages they are visiting.
What’s the benefit?
There are two types of people you’ll identify through website visitor tracking: people who are on your email distribution list and people who aren’t. For the people who are on your list, if you see when they are visiting and what they are looking at, you can send out specific emails tailored to those topics, or your sales team can follow up and ask about their needs. If they are not on your email distribution list, then after acquiring their contact information, your sales team can call the person or the company, ask about their needs, and see if they are interested in your products or services. The sales person can also ask if they’d like to be added to your email list.
Either way, you’re moving people through your sales funnel, entering them into the funnel, growing your email distribution list, or opening the door for potential sales. All because of website visitor tracking.
If you want to identify website visitors and turn your site into a lead generating and nurturing machine, contact Winsby today.