Marketing is the lifeblood of your business. It's how you find new prospects and customers, it's how you encourage current customers to purchase again, and it's how you effectively and consistently drive new sales. Most businesses and business owners, however, are rightfully consumed with their primary focus: running their company and serving their customers as best as they possibly can.
The problem with this way of doing things is that if you aren't focusing enough resources on your marketing, you'll gain fewer new customers, your current customers will purchase less often, and your business will stagnate.
That's why you should employ a full service marketing agency; so you can focus on your core business while still implementing an effective marketing and advertising plan.
Work with a specialized team
Using a full service marketing agency means that you're employing the experts. Yes, you could build email lists, send out emails, hire people to update your website, create your own ads, manage your own social media, and keep track of all the analytics. How much time would all those tasks take? And how many people would be required to do it all well? What would you have to not do in order to manage all of them? Do you know the latest ways of doing all of those activities?
Hiring an agency that really knows what they are doing allows you to deal with one point of contact for all of these essential marketing tasks. A full service marketing agency will help you generate high quality leads effectively, resulting in making more sales.
Lower your overhead costs
You might be thinking, why wouldn't I just hire an in house marketing team? The answer is that it's expensive. And more than just having to pay for their salaries, you also have to worry about sick days, vacations, healthcare, and all the other things that come along with having employees.
When you hire an outside full service marketing agency, on the other hand, you will get complete access to a qualified team of business marketing experts without the overhead costs or responsibilities. It's a very cost and time effective alternative to an in house team.
Always have the most cutting edge methods
A great full service marketing agency will suggest doing whatever is producing results for their other clients and for you. They are in the marketing space, are constantly refining their processes and strategies, and always looking for new things that work. If they don't take this approach, then their current clients won't be happy, and they won't be able to keep helping them grow.
Whether the marketing program includes online or print advertising, emails or postcards, calling customers or prospects, search engine optimization or reputation management, they will include what will work or has worked for you, even things you may have never even thought of before.
Gain an outside perspective
Sometimes you're too close to your business to market it effectively. The things that you think are most important to your customers about your business might be things that they don't actually care about. You might not even know the top two or three attributes for your products and services that matter most to them.
An outside full service marketing agency brings fresh eyes to your sales process, advertising materials, and the way you view your products. Plus, they can help you conduct customer surveys to learn exactly what matters most to your customers and prospects.
If you'd like to explore what it involves to hire a full service marketing agency that will help you effectively drive sales, contact the Winsby team today!Talk to Our Team