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How to Make More Sales with Email Distribution and Drip Campaigns

Email distribution is one of the best ways to increase your customer purchase frequency and improve your sales. At Winsby, the customers on our clients’ email distribution lists purchase two to three times more often than those who aren’t on the list. That higher purchase frequency delivers a huge average return on investment of about 4,300%.

One of the most effective forms of email distribution is drip campaigns. In this article, we’ll take a look at how these types of campaigns work.

What are email drip campaigns?

Drip campaigns are series of automated emails that are sent out to specific groups of people or people who take certain actions. They consist of a cadence of messages that you set up and that are triggered to be sent out when defined conditions are met.

For example, you can run an email drip retargeting campaign that goes out to people who have engaged with a Google or social media ad you’re running. Campaigns can also be triggered if someone on your email distribution list visits or clicks a specific area on your website. Another common form of drip campaigns are series that go out on ecommerce sites when customers put items in their cart but don’t purchase (abandoned cart emails).

Email drip campaigns can push a certain product or series of products, or they can be a general touchpoint that highlights different areas of your business. What these campaigns do is keep you top of mind for the people on your email distribution list.

Benefits of running email drip campaigns

The ultimate benefit of running drip campaigns to your email distribution list is that your purchase frequency and sales will significantly improve. Here’s why this happens:

  • Targeting specific people – Segmenting your email distribution list and sending out a series of messages relevant to particular people help you reach the right people at the right time.
  • Nurturing leads – Setting up an email drip campaign, or several campaigns, ensures that your company is getting in front of your customers and prospects. Doing so reminds customers that you exist, tells them what you offer, and encourages them to purchase.
  • Show your expertise – In addition to advertising your products and services, your email drip campaigns can also highlight your knowledge of your industry, causing customers and prospects to think of you as their go to source for information and help.

If you want to take full advantage of your email distribution list, increase purchase frequency and sales, and have the heavy lifting done for you, reach out to Winsby to set up a drip campaign today!

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